As is typical with most Saturday nights not involving a sporting event, FOX’s crusty battle-scarred Saturday night lineup of Cops and America’s Most Wanted took top honors.
CBS’s The Bridge and NBC’s recently relocated Persons Unknown seemingly tried to outdo each other when it came to honors for being the worst. Even there, there was not a clear cut winner (or loser, depending on your point of view).
The Bridge was worst when it came to adults 18-49, but Person’s Unknown was the least-watched broadcast network program of the night.
In a (very) minor victory for scripted content, ABC newcomer Rookie Blue, and NBC veteran Law & Order: Criminal Intent repeated well, at least relative to original episodes of The Bridge and Persons Unknown.
Not exactly a ringing endorsement for “scripted Saturdays.”
Broadcast primetime ratings for Saturday, July 17, 2010:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|8:00||FOX||Cops (Original & Repeat)||1.3/6||4.00|
|NBC||Persons Unwatched Unknown||0.5/2||1.69|
|9:00||FOX||America’s Most Wanted||1.3/5||4.25|
|ABC||Rookie Blue (R)||0.7/3||2.56|
|NBC||Law & Order: Criminal Intent (R)||0.6/2||2.96|
|10:00||CBS||48 Hours Mystery (R)||1.1/4||5.15|
|NBC||Law & Order: Criminal Intent (R)||0.8/3||3.81|
|ABC||Rookie Blue (R)||0.6/2||2.38|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
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