With the 5 English broadcast networks all in new epdisodes (first time in 2012?), Fox topped the nights adults 18-49 ratings, but American Idol posted year to year decline similar to Wednesday night. And once the night of “Must See TV”, NBC beat Univision by just 0.2 points among adults 18-49.

Update: Fox had Nielsen do a rush job on the time zone adjusted final national ratings and American Idol was adjusted up to a 5.7 adults 18-49 rating, which was down 27% vs. the 7.8 rating for last season’s Thursday premiere. No word on the half hour adjustments, BBT fans.

Update 2: Idol updated half hours were a 5.2 and 6.3, so until we see BBT final adjustments, the 8pm hour is a tie.

The second night of American Idol drew a 5.6 adults 18-49 rating, down 28% vs. a 7.8 rating for the first Thursday night last season, although it was down just 20% vs. the first Thursday hour last season. The half hours for American Idol were a 5.1 and a 6.1 adults 18-49 rating. With a substantially stronger lead in than last week, The Finder was up to a 2.2 adults 18-49 rating, increasing 29% vs. just a 1.7 for its premiere last week following Bones.

The Big Bang Theory’s 5.2 adults 18-49 rating, topped American Idol’s 5.1 rating in the 8:00-8:30 half hour (update: now tied pending any BBT adjustments) and was down just a tenth vs. a 5.3 rating last week. Facing Idol in its second outing, Rob had a 3.6 adults 18-49 rating, down a respectable 12% vs. a 4.1 rating for its premiere last week. Compare that to a 17% decline for $#*! My Dad Says in its second episode. Person of Interest had a series high 3.3 adults 18-49, up a tenth vs. a 3.2 rating last week.  The Mentalist’s 2.9 adults 18-49 rating was up 7% vs. a 2.7 rating last week.

Wipeout was likely hurt by Idol, as its 1.8 adults 18-49 rating was down 18% vs. a 2.2 rating last week. Grey’s Anatomy had a 3.4 adults 18-49 rating, down 11% vs. a 3.8 rating last week. Private Practice matched its season low 2.1 adults 18-49 rating, down 9% vs. a 2.3 rating last week.

30 Rock had a series low 1.6 adults 18-49 rating, down 11% vs. a 1.8 rating last week in its premiere. Parks & Recreation interestingly rose to a 2.0 adults 18-49 rating, up 5% vs. a 1.9 rating last week. The Office’s 2.9 adults 18-49 rating was even with last week’s season low.  Up All Night’s 1.9 adults 18-49 ratings, was down 5% vs. a 2.0 rating last week.  The Firm kept falling, its 0.9 adults 18-49 rating, was down 10% vs. a 1.0 rating last week. How many weeks until it moves to Saturday?

The CW’s Vampire Diaries had a 1.1 adults 18-49 rating, down 8% vs. a 1.2 rating last week. The Secret Circle drew a 0.7 adults 18-49 rating, down 12% vs. a 0.8 last week.

Overnight ratings for Thursday, January 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol 5.6 15 17.738
CBS The Big Bang Theory 5.2 14 15.711
ABC Wipeout 1.8 5 5.870
NBC 30 Rock 1.6 4 4.084
CW The Vampire Diaries 1.1 3 2.718
8:30PM CBS Rob 3.6 9 11.726
NBC Parks & Recreation 2.0 5 4.305
9:00PM ABC Grey’s Anatomy 3.4 8 9.318
CBS Person Of Interest 3.3 8 14.336
NBC The Office 2.9 7 5.981
FOX The Finder 2.2 5 6.779
CW The Secret Circle 0.7 2 1.657
9:30PM NBC Up All Night 1.9 5 4.025
10:00PM CBS The Mentalist 2.9 8 14.019
ABC Private Practice 2.1 5 6.097
NBC The Firm 0.9 2 3.408

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Via NBC press notes:

In Late-Night Metered Markets Thursday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.7/7; CBS’s “Late Show with David Letterman,” 3.0/8; and ABC’s combo of “Nightline,” 4.0/9; and “Jimmy Kimmel Live,” 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.8/4; “Nightline,” 1.3/5; and “Jimmy Kimmel Live,” 0.6/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.4/2).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day DVR viewing” from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Posted by:TV By The Numbers

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