CBS’ Big Brother was the top show for adults 18-49 on Thursday night with a 2.3 adults 18-49 rating. Fairly impressive, considering it was pre-empted in at least 20% of the US TV households by pre-season NFL games.
ABC’s Rookie Blue hit what I think is a series low 1.1 adults 18-49 rating, while Nightline Primetime had just a 0.9 adults 18-49 rating.
Note that the coverage % shows in what portion of the US TV households the show was available last night. For example, Rookie Blue was pre-empted in 6% of the US TV HHs. Big Brother was certainly pre-empted in a portion of the US as well (more than 20%), but that coverage % was not available.
The numbers below are all final ratings, not the typical fast affiliate overnight ratings we usually post in the mornings. We don’t have all the show’s numbers, but this is what we have.
Rookie Blue (92% coverage ABC normally 98%)
– 4.682 million viewers
– 3.0/5 HH
– 1.1/3 A18-49
Nightline Primetime (92% coverage)
– 3.558 million viewers
– 2.4/4 HH
– 0.9/3 A18-49
– 6.541 million viewers
– 4.0/7 HH
– 2.3/7 A18-49
NBC shows were all repeats:
8-8:30 p.m.”Community” 0.8/3 A18-49 2.3 million viewers
8:30-9 p.m. “30 Rock” 0.8/3 A18-49 2.1 million viewers
9-9:31 p.m. “The Office” 1.0/3 A18-49 and 2.5 million viewers
9:31-10 p.m “Community” 1.0/3 A18-49 and 2.1 million viewers
10 p.m. ET “Law & Order: Special Victims Unit” 1.2/3 A18-49, 3.7 million viewers
via NBC press note:
In Late-Night Metered Markets:
- “The Tonight Show with Jay Leno” (2.9/7 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.5/6) and ABC’s combination of “Nightline (3.1/7) and “Jimmy Kimmel Live” (1.3/4 with an encore) in Nielsen’s 56 metered markets.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.8/3; “Nightline,” 0.8/3; and “Jimmy Kimmel Live,” 0.4/2 with an encore.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/5). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.5/3).
- At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.