CBS was back in action with new Big Brother and the one hour premiere was enough for CBS to take the night both with adults 18-49 and total viewers, and was the night’s top program by a wide margin. The premiere was up across the board from last year, up 8% in adults 18-49 to a 2.7 rating, up 5% with adults 18-34, up 14% with adults 25-54 and up 5% in total viewers to 7.71 million.
If the ratings hold in the finals, it was the best premiere in households and adults 18-49 since season 8 in 2007; in adults 18-34 since season 7 in 2006 and in both viewers and adults 25-54 since season 6 in 2005.
Fox’s So You Think You Can Dance was steady versus last week, but steady at a 1.6 adults 18-49 rating, and this week nobody can cite an early start to a holiday weekend on their Fan Excuse Bingo cards.
ABC’s lineup was mixed. Wipeout was steady versus last week with a 2.0 adults 18-49 rating. Expedition Impossible was down 11% to a 1.6 adults 18-49 rating, but Rookie Blue was up 7% from last week to a 1.5 adults 18-49 rating.
Love Bites was steady with a 0.7 adults 18-49 rating.
Late-night results are below the primetime data.
Overnight ratings for Thursday, July 7, 2011:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|CBS||The Big Bang Theory (R)||1.8/7||6.70|
|FOX||So You Think You Can Dance||1.6/6||5.95|
|CW||Vampire Diaries (R)||0.4/2||1.16|
|8:30||CBS||Rules of Engagement (R)||1.4/5||5.19|
|NBC||Parks & Recreation (R)||0.8/3||2.19|
|9:00||CBS||Big Brother (Season Premiere)||2.7/8||7.71|
|NBC||The Office (R)||1.0/3||2.44|
|9:30||NBC||30 Rock (R)||0.7/2||2.02|
|CBS||The Mentalist (R)||1.3/4||6.71|
via NBC press note:
In Late-Night Metered Markets Thursday night:
• In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.6/6; CBS’s “Late Show with David Letterman,” 2.1/5 with an encore; and ABC’s combo of “Nightline,” 3.0/7; and “Jimmy Kimmel Live,” 1.2/4 with an encore.
• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.5/2 with an encore; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.5/3 with an encore.
• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households with an encore) beat CBS’s first-run “Late Late Show with Craig Ferguson” (1.1/4). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.3/2).
• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are “live plus same day DVR viewing” from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.