On a Thanksgiving night of repeats and specials CBS topped the broadcast adults 18-49 ratings and total viewership, although its (and NBC’s) results are likely inflated by the local NFL broadcasts.
Unfortunately, because of the way the ratings arrive from the our initial source, several of the shows in the table below are split along the half hours and I don’t have the accurate complete show ratings for them. I will adjust if our alternate source information arrives.
Among last nights specials, Fox’s Ice Age; A Mammoth Christmas drew a 2.0 adults 18-49 rating, and Happiness is A Warm Blanket Charlie Brown drew a 1.7 / 1.5 adults 18-49 rating in its two half hours.
ABC’s A Charlie Brown Thanksgiving drew a 1.8 adults 18-49 rating. A Very Gaga Thanksgiving drew a 1.8 adults 18-49 rating in its first half hour and a 1.6 adults 18-49 rating in its last hour.
On NBC, Horton Hears a Who listened up a 1.1 adults 18-49 rating from 8-10pm and the Macy’s Thanksgiving Day Parade drew a 1.1 adults 18-49 rating at 10pm.
Note that NBC’s (Baltimore) and CBS’s (San Francisco) results are inflated by local NFL broadcasts and are subject to more than the usual likelihood of downward adjustments in the final ratings.
While it may well have topped the broadcast competition last night, we’ll have the Thursday Night Football ratings on NFL Network sometime later (exactly when unknown because of the holiday).
Late-night results are below the primetime data.
Overnight ratings for Thursday, November 24, 2011:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|8:00PM||CBS||The Big Bang Theory -R||3.6||12||11.238|
|FOX||Ice Age: A Mammoth Christmas||2.0||6||6.180|
|ABC||A Charlie Brown Thanksgiving||1.8||6||5.776|
|NBC||Horton Hears A Who (movie, 8-10p)||1.1||3||3.692|
|CW||The Vampire Diaries -R||0.3||1||0.992|
|8:30PM||CBS||Rules Of Engagement -R||2.4||7||7.882|
|FOX||Happiness Is A Warm Blanket Charlie Brown||1.7||5||5.302|
|9:00PM||CBS||Person Of Interest -R||1.7||5||7.973|
|FOX||Happiness Is A Warm Blanket Charlie Brown||1.5||5||4.612|
|ABC||The Middle -R||1.3||4||4.246|
|CW||The Secret Circle -R||0.2||1||0.776|
|9:30PM||ABC||A Very Gaga Thanksgiving||1.8||5||5.749|
|FOX||The Simpsons -R||1.3||4||3.423|
|10:00PM||ABC||A Very Gaga Thanksgiving||1.6||5||5.388|
|CBS||The Mentalist -R||1.5||5||7.762|
|NBC||Macy’s Thanksgiving Parade||1.1||3||3.693|
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Via NBC press notes:
In Late-Night Metered Markets Thursday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.4/6 with an encore telecast; CBS’s “Late Show with David Letterman,” 2.1/5 with an encore; and ABC’s combo of “Nightline,” 2.4/6; and “Jimmy Kimmel Live,” 1.2/4 with an encore.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore; “Late Show,” 0.6/3 with an encore; “Nightline,” 0.8/3; and “Jimmy Kimmel Live,” 0.5/3 with an encore.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households with an encore) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/4 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49 with an encore) topped “Late Late Show” (0.3/2 with an encore).
At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day DVR viewing” from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.