The first night of the February sweeps period Fox cruised to an easy win for adults 18-49, but under full broadcast competition most shows were down in the ratings.
American Idol’s 7.5 adults 18-49 rating was down just 3% vs. last Thursday, but those results continue to lag well behind last season’s comparable Wednesday outings, as it was 21% behind last season’s third Wednesday’s 9.5 rating. At 9pm, Bones‘ 3.3 rating was down 15% from last Thursday’s season high.
On CBS, The Big Bang Theory’s 4.3 adults 18-49 rating was up a tenth from its last new episode two weeks ago, while $#*! My Dad Says drew a 2.8 rating, up 22% from last week (when it followed a BBT repeat). At 9pm CSI scored a 3.0 rating, down a tenth vs. its last new episode two weeks ago (no Grissom cameo boost), and The Mentalist’s 2.8 rating was even with its last new episode.
ABC’s Wipeout gained a tenth of a point (4%) vs. last week to a 2.5 adults 18-49 rating. Grey’s Anatomy with its first new episode in three weeks drew a 4.2 rating down just a tenth (2%) vs. its last new episode. After an even longer layoff, Private Practice’s hit a season low 2.6 adults 18-49 rating which was also down a tenth (4%) of a point vs. its last original episode.
Under full CBS & ABC competition, NBC’s line up was pushed down (nearly) across the board. Community’s 2.0 adults 18-49 rating was down 9% vs. last week, and Perfect Couples fell to a series low 1.4 rating, down 18% from last week. The Office’s 3.7 rating was down 7% vs. last week, and Park’s and Recreation drew a 2.5 rating, down 17% vs. last week. At 10 pm, 30 Rock’s 2.4 adults 18-49 rating was steady, the only NBC show to hold last week’s rating. Outsourced was down a tenth of a point (5%) vs. last week to a 1.8 rating, tieing its season low.
On the CW, The Vampire Diaries 1.4 adults 18-49 rating slipped 12% vs. last week (although it was up 4% in the women 18-34 demo that CW targets to a 2.4 rating), and Nikita’s 0.9 adults 18-49 rating was down 18% vs. last week, and it was down 23% in the women 18-34 ratings to a 1.0 rating.
Late-night results are below the primetime data.
Overnight ratings for Thursday, February 3, 2011:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|8:00||FOX||AMERICAN IDOL 10||6.9||19||20.337|
|CBS||THE BIG BANG THEORY||4.3||12||13.815|
|CW||THE VAMPIRE DIARIES||1.4||4||3.166|
|8:30||FOX||AMERICAN IDOL 10||8.0||21||23.226|
|CBS||$#! MY DAD SAYS||2.8||7||10.503|
|CW||THE VAMPIRE DIARIES||1.5||4||3.194|
|NBC||PARKS AND RECREATION||2.5||6||5.050|
Via NBC press note:
In Late-Night Metered Markets Thursday night:
Nielsen’s 56 metered markets (with four markets excluded today), household results were: “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show with David Letterman,” 3.2/8; and ABC’s combo of “Nightline,” 3.5/8; and “Jimmy Kimmel Live,” 2.0/6.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; “Late Show,” 1.0/4; “Nightline,” 1.3/5; and “Jimmy Kimmel Live,” 0.7/4.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.5/5). In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49) tied “Late Late Show” (0.6/4).
At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are “live plus same day DVR viewing” from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.