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The NFL Network’s Eagles/Texans game aired locally on the CW affiliate in Houston (#10 TV market) and the MyNet affiliate in Philadelphia. Expect the numbers for last night’s CW shows to be adjusted down, in the finals once the NFL game viewing is backed out.
Most of the broadcast primetime competition seemed to get little benefit from airing against CBS repeats. While ABC topped the adults 18-49 ratings, the general trend for originals was flat to down.
ABC didn’t get any boost at all against CBS repeats, as Santa Claus Is Comin’ To Town’s 2.3 adults 18-49 rating was down 12% from last years telecast. Grey’s Anatomy’s 4.0 adults 18-49 rating was down 7% vs. its last original episode (11/18), and Private Practice was flat vs. its last original episode’s (11/18) 2.9 adults 18-49 rating.
Fox shows also didn’t get any CBS repeat cheer either as Bones fell 11% vs. its last original episode (11/18) to a 2.4 adults 18-49 rating, and Fringe slipped a tenth (5%) vs. 11/18 to a 1.8 adults 18-49 rating.
NBC was up and down, but overall even vs. their last original episodes on 11/18. Community was flat with a 1.9 adults 18-49 rating, while 30 Rock was up 5% to a 2.3 rating. The Office slipped 3% to a 3.7 rating, and Outsourced fell 4% to a 2.5 rating. Against last week’s Thanksgiving episode, The Apprentice was up 56% to a still tiny 1.4 rating.
No holiday joy at the CW either, as The Vampire Diaries fell 15% (vs. 11/11) in the CW target women 18-34 demo to a 2.2 rating, and Nikita slipped a tenth with women 18-34 vs. 11/11 to a 1.0 rating. Note the caution concerning potential Houston area NFL pre-emption effects above.
Late-night numbers are below the primetime data.
Overnight ratings for Thursday, December 2, 2010:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|8:00||CBS||The Big Bang Theory -R||2.4||7||8.913|
|ABC||Santa Claus Is Comin’ To Town (special)||2.1||6||6.928|
|CW||The Vampire Diaries||1.6||5||3.777|
|8:30||ABC||Santa Claus Is Comin’ To Town (special)||2.6||7||7.744|
|CBS||$#*! My Dad Says -R||1.9||5||7.442|
|CW||The Vampire Diaries||1.5||4||3.629|
|CBS||CSI: Crime Scene Investigation -R||1.8||5||9.435|
|CBS||CSI: Crime Scene Investigation -R||1.9||5||10.093|
|CBS||The Mentalist -R||1.7||5||9.511|
|CBS||The Mentalist -R||1.7||5||9.170|
via NBC press note:
In Late-Night Metered Markets Thursday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show with David Letterman,” 2.5/6 with an encore; and ABC’s combo of “Nightline,” 3.4/8; and “Jimmy Kimmel Live,” 1.5/5.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.7/3 with an encore; “Nightline,” 1.1/4; and “Jimmy Kimmel Live,” 0.6/3.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households with an encore) trailed CBS’s first-run “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49 with an encore) topped “Late Late Show” (0.4/3).
At 1:35 a.m., Last Call with Carson Daly” averaged a 0.7/3 with an encore in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are “live plus same day DVR viewing” from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.