The premiere of the CW’s The Secret Circle scored a 1.3 adults 18-49 rating at 9pm. This time our polled readers nailed it. Last year Nikita premiered to a 1.4 adults 18-49 rating and Hellcats to a 1.2 rating. On Tuesday, fellow rookie Ringer, premiered with a 1.2 adults 18-49 rating. Earlier The Vampire Diaries season premiere drew a 1.4 adults 18-49 rating, which was down 12% from last year’s premiere 1.6 adults 18-49 rating. For those wondering, The Vampire Diaries had a 2.2 women 18-34 rating and The Secret Circle had a 1.9 women 18-34 rating. Last season CW claimed to target that demo.
As noted in the comments, I think this week’s numbers are pretty good news for the two scripted rookies, but not so good news for the CW network overall, as their two of their leading shows The Vampire Diaries and America’s Next Top Model took big hits.
The only other new show on English broadcast Thursday night, ABC’s Wipeout season finale drew a 2.2 adults 18-49 rating from 8-10pm. That’s down 19% from last year’s two hour finale on 9/14/10.
Late-night results are below the primetime data.
Overnight ratings for Thursday, September 15, 2011:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|8:00PM||CBS||THE BIG BANG THEORY – R||2.2||7||8.143|
|CW||THE VAMPIRE DIARIES||1.4||5||2.997|
|FOX||BONES – R||0.8||3||3.331|
|NBC||COMMUNITY – R||0.6||2||2.174|
|8:30PM||CBS||THE BIG BANG THEORY – R||2.6||8||8.698|
|CW||THE VAMPIRE DIARIES||1.4||4||2.973|
|FOX||BONES – R||1.1||3||4.073|
|NBC||UP ALL NIGHT – R||1.0||3||2.587|
|CBS||THE MENTALIST – R||1.4||4||7.187|
|NBC||THE OFFICE – R||1.4||4||3.130|
|CW||THE SECRET CIRCLE||1.3||4||3.051|
|FOX||BONES – R||1.1||3||3.706|
|CBS||THE MENTALIST – R||1.5||4||7.436|
|CW||THE SECRET CIRCLE||1.3||3||2.935|
|FOX||BONES – R||1.2||3||4.033|
|NBC||FREE AGENTS – R||1.1||3||2.390|
|10:00PM||CBS||THE MENTALIST – R||1.6||4||8.329|
|ABC||GREY’S ANATOMY – R||1.1||3||3.274|
|NBC||LAW & ORDER: SVU – R||0.8||2||2.777|
|10:30PM||CBS||THE MENTALIST – R||1.6||5||8.542|
|ABC||GREY’S ANATOMY – R||1.0||3||3.153|
|NBC||LAW & ORDER: SVU – R||0.8||2||3.136|
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Via NBC press notes:
In Late-Night Metered Markets Thursday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.1/8; CBS’s “Late Show with David Letterman,” 2.1/5 with an encore; and ABC’s combo of “Nightline,” 2.7/7; and “Jimmy Kimmel Live,” 1.2/4.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; “Late Show,” 0.6/3 with an encore; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.4/3.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/4). In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) topped “Late Late Show” (0.3/2).
At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day DVR viewing” from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.