What a difference not airing a repeat at 8pm makes to ABC’s Thursday night, as the premiere of Winter Wipeout bounced ABC into the adults 18-49 win.
Winter Wipeout’s 3.7 adults 18-49 rating was its second best ever and 32% & 43% above its summer season finale(s) on 9/14/10, and 19% above its summer premiere on 6/1/10. Grey’s Anatomy may have gotten a bounce from the big balls, as it was up 5% (vs. 12/2/10) to a 4.2 adults 18-49 rating. The bounce had worn off by the time 10pm rolled around, as Private Practice was flat (vs. 12/2/10) with a 2.8 adults 18-49 rating.
CBS’s line up generally returned up, with The Big Bang Theory rising 10% (vs. 12/16) to a 4.4 adults 18-49 rating. $#*! My Dad Says was the only Eye show to not increase, it was even (vs. 12/16) with a 2.9 rating. CSI’s 3.3 adults 18-49 rating was up 10% (12/9), and The Mentalist came off a series low on 12/9, rising 25% to a 3.0 adults 18-49 rating.
Fox’s Million Dollar Money Drop was up 8% (vs. Tuesday) to a 1.4 adults 18-49 rating.
Late-night results are below the primetime data.
Overnight ratings for Thursday, January 6, 2011:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|8:00||CBS||THE BIG BANG THEORY||4.4||13||14.015|
|FOX||MILLION DOLLAR MONEY DROP||1.3||4||4.245|
|NBC||COMMUNITY – R||1.0||3||3.044|
|CW||THE VAMPIRE DIARIES – R||0.5||2||1.445|
|CBS||$#! MY DAD SAYS||2.9||8||10.856|
|FOX||MILLION DOLLAR MONEY DROP||1.5||4||4.975|
|NBC||30 ROCK – R||1.3||4||3.193|
|CW||THE VAMPIRE DIARIES – R||0.5||1||1.389|
|CBS||CSI: CRIME SCENE INVESTI||3.3||9||14.141|
|NBC||THE OFFICE – R||1.7||5||3.980|
|FOX||BONES – R||0.9||3||3.246|
|CW||NIKITA – R||0.4||1||1.360|
|CBS||CSI: CRIME SCENE INVESTI||3.4||9||14.307|
|NBC||OUTSOURCED – R||1.3||3||3.161|
|FOX||BONES – R||1.0||3||3.471|
|CW||NIKITA – R||0.5||1||1.438|
|NBC||THE OFFICE – R||1.0||3||2.188|
|NBC||THE OFFICE – R||1.2||3||2.296|
Via NBC press note:
In Late-Night Metered Markets Thursday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.6/6; CBS’s “Late Show with David Letterman,” 3.1/8; and ABC’s combo of “Nightline,” 3.6/8; and “Jimmy Kimmel Live,” 1.7/5.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; “Late Show,” 1.0/4; “Nightline,” 1.4/5; and “Jimmy Kimmel Live,” 0.7./4
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.6/5). In the 25 markets with Local People Meters, “Late Night” (0.4/2 in 18-49) trailed “Late Late Show” (0.5/3).
At 1:35 a.m., Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are “live plus same day DVR viewing” from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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