*Due to the nature of live programming the ratings for for ABC, CBS, FOX and NBC (State of the Union Address) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Not much point in comparisons to previous years’ ratings for the State of the Union Address until the total numbers for all networks, including the cable news networks are in. We’ll see the cable numbers, and likely a consolidated total from Nielsen this afternoon. Update: viewership of the address was down 12% vs. last year and 21% vs. 2010.

With the president’s address impacting programming the only originals last night were a one hour edition of  NBC’s The Biggest Loser and the CW’s 90210 and RemodeledThe Biggest Loser drew a 2.1 adults 18-49 rating, down two tenths from last week’s two-hour telecast.  Both 90210 and Remodeled were up a tenth versus last week with adults 18-49.

The repeat of Sunday night’s special American Idol telecast led the night with a 3.3 adults 18-49 rating.

Late-night results are below the primetime data.

Broadcast primetime ratings for Tuesday, January 24, 2012:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 FOX American Idol (R) 3.3/9 9.51
NBC The Biggest Loser 2.1/6 6.32
CBS NCIS (R) 2.0/5 12.37
ABC Last Man Standing (R) 1.4/4 5.53
CW 90210 0.7/2 1.28
8:30 ABC Last Man Standing (R) 1.4/4 5.23
9:00 NBC State of the Union Address 2.0/5 7.19
FOX State of the Union Address 1.8/4 5.32
CBS State of the Union Address 1.5/4 7.43
ABC State of the Union Address 1.5/4 5.99
CW Remodeled 0.4/1 0.94
10:00 NBC State of the Union Address 1.9/5 7.01
CBS State of the Union Address 1.4/3 6.46
ABC State of the Union Address 1.4/3 5.89
10:30 NBC State of the Union Coverage 1.2/3 5.26
CBS The Big Bang Theory (R) 1.0/3 4.29
ABC Modern Family (R) 1.0/3 3.77

via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.5/6 with an encore telecast; CBS’s “Late Show with David Letterman,” 2.2/6 with an encore delayed by news coverage; and ABC’s combo of “Nightline,” 2.8/7; and “Jimmy Kimmel Live,” 1.3/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore; “Late Show,” 0.5/2 with an encore delayed by news coverage; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.3/2
  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in metered-market households with an encore) beat CBS’s “Late Late Show with Craig Ferguson” (1.0/3 with an encore delayed by news coverage).  In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49 with an encore) topped “Late Late Show” (0.3/2 with an encore delayed by news coverage).
  • At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9 with an encore in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

blog comments powered by Disqus