Due to the nature of live programming the ratings, because of the live Presidential Address (8-8:20pm) results for ABC, CBS, Fox and pre 9pm NBC are approximate and subject to significant revisions in the final numbers. See definitions at bottom of this post for more information on these Fast Affiliate Ratings.

NBC’s America’s Got Talent lead Tuesday night with a 2.9 adults 18-49 rating, but that was down 6% from last Tuesday’s telecast.

The rest of the fast affiliate overnight ratings for ABC, CBS, Fox and pre-9pm NBC were scrambled by the Presidential Address, and can’t really be relied upon to indicate much at this point. It is worth noting that Univision finished second on the night for adults 18-49.

via NBC press note:

In Late-Night Metered Markets:

  • “The Tonight Show with Jay Leno” (3.2.8 in metered-market households) out-delivered CBS’s first-run “Late Show with David Letterman” (2.2/6, delayed by news coverage) and ABC’s combination of “Nightline (2.6/6, delayed by news coverage) and “Jimmy Kimmel Live” (1.2/4 with an encore delayed by news coverage) in Nielsen’s 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; “Late Show,” 0.7/3, delayed by news coverage; “Nightline,” 0.8/3, delayed by news coverage; and “Jimmy Kimmel Live,” 0.4/3 with an encore delayed by news coverage.
  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.0/4, delayed by news coverage). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped the “Late Late Show” (0.4/3, delayed by news coverage).
  • At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Broadcast primetime ratings for Tuesday, August 24, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC Presidential Address / Wipeout 1.7 6 6.429
NBC Presidential Address / Minute To Win It 1.3 5 5.699
CBS Presidential Address / NCIS (repeat) 1.1 4 6.769
FOX Presidential Address / Glee (repeat) 1.1 4 3.117
CW Plain Jane (repeat) 0.4 1 1.199
8:30 ABC Wipeout 2.5 8 7.169
NBC Minute To Win It 1.7 6 6.031
FOX Glee (repeat) 1.2 4 3.427
CBS NCIS (repeat) 1.1 4 7.870
CW Plain Jane (repeat) 0.4 1 1.164
9:00 NBC America’s Got Talent 2.7 8 10.405
ABC Wipeout/Shaq VS 2.1 6 5.741
FOX Glee (repeat) 1.4 4 3.754
CBS NCIS/NCIS:LA (repeat) 1.3 4 8.424
CW Life Unexpected (repeat) 0.3 1 0.653
9:30 NBC America’s Got Talent 3.0 8 11.618
ABC Shaq VS 1.7 5 4.087
FOX Glee (repeat) 1.4 4 3.710
CBS NCIS:LA (repeat) 1.3 4 7.606
CW Life Unexpected (repeat) 0.3 1 0.671
10:00 NBC America’s Got Talent 3.0 8 11.551
FOX Glee (repeat) 1.6 5 4.955
ABC Shaw VS/Primetime: Crime 1.5 4 3.853
CBS NCIS:LA/The Good Wife (repeat) 1.2 3 6.947
10:30 NBC America’s Got Talent 3.1 9 11.679
ABC Primetime: Crime 1.0 3 3.085
CBS The Good Wife (repeat) 0.8 2 5.120

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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