NBC won the night with the advertiser coveted adults 18-49 and also among press release friendly total viewers even though America’s Got Talent was down 9% versus last Tuesday to a 3.0 adults 18-49 rating. Earlier in the night It’s Worth What? was up a tenth (9%) versus last week to a 1.2 adults 18-49 rating.

ABC’s Take The Money and Run slipped a tenth of a point from last week to a 1.5 adults 18-49 rating. Combat Hospital also was down a tenth of a point to a 0.9 adults 18-49 rating.

With the English broadcasters mostly running on fumes at the end of the summer, Univision finished second among adults 18-49 for the night.

Late-night ratings are below the primetime data.

Broadcast primetime ratings for Tuesday, August 30, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC Wipeout -R 1.9 6 5.889
CBS NCIS -R 1.4 4 8.858
NBC It’s Worth What? 1.2 4 4.488
FOX Glee -R 0.8 3 2.562
CW 90210 -R 0.3 1 0.749
9:00 NBC America’s Got Talent (9-11p) 3.0 8 10.897
CBS NCIS:LA -R 1.6 4 8.647
ABC Take The Money And Run 1.5 4 3.932
FOX Raising Hope -R 0.8 2 2.212
CW Shedding For The Wedding -R 0.2 1 0.544
9:30 FOX Raising Hope -R 0.8 2 2.123
10:00 CBS NCIS -R 1.4 4 7.295
ABC Combat Hospital 0.9 3 3.370

via NBC press note:

In Late-Night Metered Markets Tuesday night:

Note: Currently available metered-market averages exclude numerous major markets, including New York, Philadelphia, Boston and Baltimore, and are therefore subject to significant revision.

In Nielsen’s 56 metered markets (with several major markets currently excluded), household results were: “The Tonight Show with Jay Leno,” 3.2/8; CBS’s “Late Show with David Letterman,” 2.6/7; and ABC’s combo of “Nightline,” 2.6/6; and “Jimmy Kimmel Live,” 1.0/3 with an encore.

In the 25 markets with Local People Meters (with several major markets currently excluded), adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.7/3; “Nightline,” 0.8/3; and “Jimmy Kimmel Live,” 0.4/2 with an encore.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/5). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.4/3).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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