Agent Carter Premiere

Scoreboard CBS ABC FOX UNI NBC CW
Adults 18-49: Rating/Share 2.3/7 1.6/5 1.5/5 1.2/4 1.1/3 0.4/1
Adults 18-34: Rating/Share 1.2/5 1.0/4 1.4/5 1.0/4 0.8/3 0.3/1
Total Viewers (million) 15.605 6.211 3.984 2.865 3.843 1.282

CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a  2.8 adults 18-49 rating, up 17 percent from a 2.4 for its most recent original episode. NCIS: New Orleans scored a 2.5, up 32 percent from a 1.9 adults 18-49 rating for its most recent original episode. Person of Interest garnered a 1.7, up 31 percent from a 1.3 adults 18-49 rating for its most recent original episode.

On ABC, Marvel’s Agent Carter premiered to a 1.9 adults 18-49 rating, down 10 percent from a 2.1 for the season premiere of Marvel’s Agents of S.H.I.E.L.D. but up 12 percent from a 1.7 for Marvel’s Agents of S.H.I.E.L.D.’s midseason finale. Your predictions were a little too optimistic. Forever notched a 1.1 adults 18-49 rating, even with its most recent original episode.

On FOX, the premiere of a new cycle of MasterChef Junior earned a1.8  adults 18-49 rating, even with the fall season premiere and up 6 percent from a 1.7 for the fall season’s finale.  New Girl scored a 1.5, even with its most recent original episode. The Mindy Project garnered a 1.0, down 9 percent  from a 1.1 adults 18-49 rating for its most recent original episode.

On NBC, Marry Me notched a series low 0.8, down 33 percent from a 1.2 adults 18-49 rating for its most recent original episode. About A Boy earned a series low 0.8, down 11 percent from a 0.9 adults 18-49 rating for its most recent original episode.  Chicago Fire returned to a 1.7 adults 18-49 rating, even with its most recent original episode.

Broadcast primetime ratings for Tuesday, January 6, 2015 (Live + Same Day)

Time Net Show Adults 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 2.8/9 19.49
ABC Marvel’s Agent Carter – Premiere (8-10PM) 1.9/6 6.86
FOX MasterChef Junior – Season Premiere 1.8/5 5.26
NBC Parks and Recreation – R 0.9/3 2.52
CW The Flash – R 0.5/1 1.36
8:30 NBC Parks and Recreation – R 0.8/2 2.52
9:00 CBS NCIS: New Orleans 2.5/7 17.36
FOX New Girl 1.5/4 3.17
NBC Marry Me 0.8/2 2.05
CW Supernatural – R 0.4/1 1.03
9:30 FOX The Mindy Project 1.0/3 2.25
NBC About A Boy 0.8/2 2.66
10:00 CBS Person of Interest 1.7/5 9.97
NBC Chicago Fire 1.7/5 6.66
ABC Forever 1.1/3 4.91


via NBC press note:–

In Late-Night Metered Markets Tuesday night:

 

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.9/8; CBS’s “Late Show with David Letterman,” 2.3/6; and ABC’s “Jimmy Kimmel Live,” 2.0/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 1.0/5; “Late Show,” 0.5/2; and “Jimmy Kimmel Live,” 0.7/3.
  • From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.2/4 in metered-market households) beat CBS’s “Late Late Show” (1.1/4).  In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) topped “Late Late Show” (0.3/2).
  • At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

 Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for  live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus