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Fox edged past CBS for the night’s lead with adults 18-49 despite Glee taking a big tumble in its third week, down to a 4.5 adults 18-49 rating sfrom last week’s 5.8 and Raising Hope dropping 16% to a 2.6 rating.  Running Wilde also headed down to a 1.8 adults 18-49 rating from last week’s 2.1.

No Ordinary Family fell nearly 20% from its debut to a 2.6 rating with adults 18-49.

Dancing with the Stars results dropped ~15% to a 2.6 adults 18-49 rating and Detroit 1-8-7 slid further towards cancellation to a 1.8 adults 18-49 rating versus last week’s preliminary 2.2 rating.

CBS was lower too with NCIS dropping to a 3.7 adults 18-49 rating vs. last week’s 4.0 and NCIS: LA dropping to a 3.4 adults 18-49 rating from last week’s 3.7. The Good Wife was flat the week after its premiere with another 2.5 adults 18-49 rating which was good enough to win the 10pm hour.

The Biggest Loser also fell, to a 2.5 adults 18-49 rating vs. Last week’s 2.7.   Parenthood was flat,  tying last week’s series low 2.0 adults 18-49 rating.

Life Unexpected saw big gains with its target of women 18-34 rallying all the way to a 1.6 rating from last week’s 1.1.  One Tree Hill also climbed with women 18-34 to a 1.8 rating versus last week’s 1.6.

Late-night data below the primetime table.

Broadcast primetime ratings for Tuesday, October 5, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX Glee 4.5/14 10.76
CBS NCIS 3.7/11 19.48
ABC No Ordinary Family 2.6/8 8.93
NBC Biggest Loser 2.3/7 6.47
CW One Tree Hill 1.0/3 1.99
9:00 CBS NCIS: Los Angeles 3.4/9 16.19
ABC Dancing With the Stars 3.2/9 16.41
NBC Biggest Loser 2.7/7 7.15
FOX Rasing Hope 2.6/7 6.27
CW Life Unexpected 0.8/2 1.59
9:30 FOX Running Wilde 1.8/5 4.07
10:00 CBS The Good Wife 2.5/7 12.67
NBC Parenthood 2.0/6 5.15
ABC Detroit 1-8-7 1.8/5 8.29

Late-Night Metered Markets via NBC:

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.6/7; CBS’s “Late Show with David Letterman,” 3.0/8; and ABC’s combo of “Nightline,” 3.3/8; and “Jimmy Kimmel Live,” 1.7/5 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.7/3; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.7/4 with an encore.
  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.5/5).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.4/3).
  • At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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