Note: it appears there was a bit of overrun for Glee and Dancing With the Stars which will likely cause small downward adjustments in the finals for Raising Hope and Detroit 1-8-7.

FOX won the night with adults 18-49 as Glee had a very strong premiere.  With a 5.5 rating with adults 18-49, Glee was up more than 50%  from its premiere on September 9, 2009 and easily was the top program among the ad-centric demo for the night and 12.3 million viewers.  In its second half hour, Glee scored a 5.6 adults 18-49 rating.

Retentinistas will lament, but after how badly Lone Star bombed, the 3.1 and 2.5 ratings respectively with adults 18-49 for Raising Hope and Running Wilde can’t seem like a tragedy.  How they hold up in the coming weeks will be interesting since Fox has not gotten any traction with live action 30 minute comedies in years.  Raising Hope did win the 18-34 demo outright from 9p-9:30p.   From 9:30-10p, Running Wilde was third with adults 18-34 trailing both Dancing with the Stars and The Biggest Loser.

Glee looks to have hurt  the Dancing with the Stars results show as its combined average for the two hours was a 3.4 rating with adults 18-49.  That’s down 3% from last fall – but last fall’s Tuesday telecast wasn’t a “results show” as it was this year. The second hour was very strong with a 4.3 rating and ABC says it was the most-watched premiere ever for a results show.

Things do not bode well for Detroit 1-8-7 though as its 2.4 adults 18-49 rating was down a bit from  last year’s premiere of the now cancelled The Forgotten.  Worse, bolstered by DWTS for its first half hour, it dropped from a 2.7 rating with adults 18-49 from 10-10:30, to a 2.2 rating from 10:30-11.

A bit of teeth-gritting at CBS as the premiere of NCIS was down nearly 20% from last year’s premiere with adults 18-49, and last night’s two hour premiere of NCIS: LA was down over 25% vs. the one hour premiere last year with adults 18-49.  But the news wasn’t necessarily all bad as CBS notes that compared to last May’s finales NCIS was up 18% with adults 18-49 and NCIS: LA was up 26% for the 9pm hour versus its May finale.

But things were worse for NBC where the premiere of The Biggest Loser was down nearly 25 percent from last year’s premiere (though last year it premiered a week earlier, against less competition to bolster The Jay Leno Show).  Parenthood dropped to a 2.4 rating, down about 10% from last week’s premiere.

Versus last year’s finals the primetime results for adults 18-49 were up 24% for Fox, Down 3% for ABC, down 7% for NBC down 17% for CBS, and down 11% at the CW.

The focus on women 18-34 didn’t pay any dividends for the CW last night as it finished last, and by a wide margin in that demo in both hours (1.7 W18-34 rating for OTH, a mere 1.3 for ‘Life Unexpected’).

Broadcast primetime ratings for Tuesday, September 21, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX Glee (Season Premiere) 5.5/16 12.28
CBS NCIS (Season Premiere) 3.9/11 18.92
ABC Dancing With the Stars 2.6/7 12.00
NBC Biggest Loser (Season Premiere) 2.6/7 6.59
CW One Tree Hill 0.9/3 1.91
9:00 ABC Dancing With the Stars 4.3/11 18.31
CBS NCIS: Los Angeles (Season Premiere) 3.4/9 15.68
NBC Biggest Loser (Season Premiere) 3.3/9 7.73
FOX Rasing Hope (Series Premiere) 3.1/8 7.48
CW Life Unexpected 0.7/2 1.51
9:30 FOX Running Wilde (Series Premiere) 2.5/7 5.87
10:00 CBS NCIS: Los Angeles (Season Premiere) 3.0/8 13.60
ABC Detroit 1-8-7 (Series Premiere) 2.4/7 9.75
NBC Parenthood 2.4/7 5.87

Late night results are below the primetime table.

via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.7/7; CBS’s “Late Show with David Letterman,” 2.9/8; and ABC’s combo of “Nightline,” 3.5/8; and “Jimmy Kimmel Live,” 1.8/6.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.8/3; “Nightline,” 1.3/5; and “Jimmy Kimmel Live,” 0.6/4.
  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.4/5).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.4/2).
  • At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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