Fox won the first Tuesday of August with adults 18-49. Hell’s Kitchen was steady with a 2.6 adults 18-49 rating and its 6.2 million total viewers were a season high. MasterChef was down a tenth from last week to a 2.4 adults 18-49 rating (same preliminary rating as last week when it was adjusted up a tenth in the national finals).
America’s Got Talent was down 0.2 from last week to a season low (for Tuesday telecasts) 2.9 adults 18-49 rating, though still the night’s top program with adults 18-49 and total viewers. ‘Talent’ was even with the same night one year ago, but in recent weeks has usually seen adjustments up of at least a tenth in the finals. Earlier in the night It’s Worth What?was down two-tenths to a 1.2 adults 18-49 rating though. NBC notes that:
- From its first half-hour to its second, “It’s Worth What?” grew substantially in all key ratings categories, including gains of 18 percent in adults 18-49 (to a 1.3 from a 1.1), 18 percent in total viewers (5.2 million vs. 4.4 million), 29 percent in adults 25-54 (1.8 vs. 1.4) and 57 percent in adults 18-34 (1.1 vs. 0.7).
ABC ran a new Wipeout at 8pm that scored a 2.0 adults 18-49 rating and the premiere of Take the Money & Run was a retentionistas dream, retaining almost all of it with a 1.9 adults 18-49 rating. Not a home run, but for summer, ABC will probably take it. Next week it gets another new episode of Wipeout as its lead-in, but the real test is in two weeks when Wipeout goes back to repeats at 8pm on Tuesday. Combat Hospital was up a tenth from last week to a 1.0 adults 18-49 rating.
Late-night ratings are below the primetime data.
Broadcast primetime ratings for Tuesday, August 2, 2011:
|Time||Net||Show||18-49 Rating||Viewers (Millions)|
|NBC||It’s Worth What?||1.2/4||4.78|
|9:00||NBC||America’s Got Talent||2.9/8||11.34|
|ABC||Take the Money & Run (Premiere)||1.9/5||5.14|
|CBS||NCIS: Los Angeles (R)||1.4/4||7.96|
|CW||Shedding for the Wedding (R)||0.2/1||0.40|
|10:00||NBC||America’s Got Talent||3.0/9||11.83|
|CBS||48 Hours Mystery (R)||1.0/3||4.79|
via NBC press note:
In Late-Night Metered Markets Tuesday night:
- In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show with David Letterman,” 2.2/5; and ABC’s combo of “Nightline,” 2.7/6; and “Jimmy Kimmel Live,” 1.1/3.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.5/2; “Nightline,” 0.8/4; and “Jimmy Kimmel Live,” 0.4/2.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/4). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.3/2).
- At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.