Due to the nature of live sports programming the ratings for NBC (NFL Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.
Update: the NFL game averaged an 8.1/23 rating/share with adults 18-49 and 23.74 million viewers between 8:07-11:22p
Of course the Tuesday edition of Sunday Night Football dominated the mostly repeat competition by wide margins leading NBC to an easy win for the night. That doesn’t surprise anyone. Perhaps more surprising is that a repeat of NCIS still managed to pull a 2.0 rating with adults 18-49.
The only original programming other than the NFL game was the 33rd Annual Kennedy Center Honors which averaged a 1.5 rating with adults 18-49 between 9-11p.
Broadcast primetime ratings for Tuesday, December 21, 2010:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|8:00||NBC||Sunday Night Football: Vikings at Eagles||6.7/20||20.71|
|ABC||Rudolph’s Shiny New Year||1.2/3||3.99|
|CW||One Tree Hill (R)||0.3/1||0.93|
|9:00||NBC||Sunday Night Football: Vikings at Eagles||7.6/20||22.18|
|CBS||Kennedy Center Honors||1.5/4||9.22|
|ABC||No Ordinary Family (R)||0.9/2||3.37|
|CW||Life Unexpected (R)||0.3/1||0.70|
|10:00||NBC||Sunday Night Football: Vikings at Eagles||7.7/21||21.73|
|CBS||Kennedy Center Honors||1.5/4||9.53|
|ABC||Detroit 1-8-7 (R)||0.8/2||3.46|
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.