The 45th Annual CMA Awards paced ABC to a Wednesday win with adults 18-49 and total viewers and that was mostly bad news for the other networks.  The CMAs scored a 4.8 adults 18-49 rating and 16.32 million viewers. That’s up a tenth with adults 18-49 versus last year and down slightly in total viewers (last year averaged 16.49 million viewers) but we’ll see what happens in the final numbers..

Against the CMAs, The X Factor was down three tenths from last week to a 3.7 adults 19-49 rating. Note: it’s typical for The X Factor to be adjusted up at least a tenth of a ratings point in the final national numbers.

Against the CMAs, CBS’s entire lineup was down week over week. Survivor dropped 14% to a 3.1 adults 18-49 rating — a season low, and tying a series low with regular originals. Criminal Minds was off 8% to a season low 3.4 adults 18-49 rating. CSI was off 7% to a 2.5 adults 18-49 rating, its lowest-rated fall telecast ever.

NBC held up a bit better (perhaps a Dylan-esque case of ‘when you ain’t got nothing, you got nothing to lose’). Up All Night was steady week over week with a 1.8 adults 18-49 rating and Harry’s Law actually was up two tenths with adults 18-49 to a still pitiful 1.3 adults 18-49 rating. Law & Order: SVU was down a tenth to a series low 1.9 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, November 9, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC 45th Annual CMA Awards 4.6/13 16.79
FOX The X Factor 3.5/10 9.85
CBS Survivor: South Pacific 3.1/9 10.60
NBC Up All Night 1.8/5 4.79
CW America’s Next Top Model (R) 0.4/1 0.98
8:30 NBC Up All Night (R) 1.2/3 3.51
9:00 ABC 45th Annual CMA Awards 5.0/12 16.58
FOX The X Factor 3.9/10 10.43
CBS Criminal Minds 3.4/8 11.31
NBC Harry’s Law 1.3/3 7.05
CW America’s Next Top Model 0.7/2 1.65
10:00 ABC 45th Annual CMA Awards 4.7/12 15.59
CBS CSI 2.5/7 10.09
NBC Law & Order: SVU 1.9/5 6.64

via NBC press note:

In Late-Night Metered Markets Wednesday night:

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.1/8; CBS’s “Late Show with David Letterman,” 2.6/7; and ABC’s combo of “Nightline,” 3.8/9; and “Jimmy Kimmel Live,” 1.8/6.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.8/4; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.6/3.
  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.6/6 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5).  In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.5/3).
  • At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/5 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Posted by:TV By The Numbers

blog comments powered by Disqus