Led by America’s Got Talent which averaged a 2.8 rating with adults 18-49 and 10.07 million viewers between 9p-11p, NBC won the night both with adults 18-49 and total viewers.

With Hell’s Kitchen’s season finished, Wipeout dominated the 8pm hour with a 3.0 rating — the highest of the night — with adults 18-49 (double its closest competition) and 8.86 million viewers.  With no MasterChef at 9pm, Shaq Vs. rose 43% from last week to a series high 2.0 rating with adults 18-49.

America’s Got Talent averaged a 2.8 rating with adults 18-49 and 10.07 million viewers between 9p-11p.

Though a distant second to Wipeout at 8pm, the Minute to Win It repeat marked a 10 week time slot high for NBC.

Late-night numbers are below the primetime data.

Broadcast primetime ratings for Tuesday, August 17, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Wipeout 3.0/10 8.86
NBC Minute to Win It (R) 1.5/5 5.24
FOX Glee (R) 1.4/5 3.91
CBS NCIS (R) 1.3/4 8.70
CW Plain Jane (R) 0.4/1 1.21
9:00 NBC America’s Got Talent 2.9/8 10.29
ABC Shaq Vs. 2.0/6 5.07
CBS NCIS: Los Angeles (R) 1.4/4 7.64
FOX Glee (R) 1.4/4 3.74
CW 18 to Life 0.3/1 0.80
9:30 CW 18 to Life 0.3/1 0.75
10:00 NBC America’s Got Talent 2.8/8 9.84
ABC Primetime: What Would You Do? (R) 1.7/5 4.51
CBS The Good Wife (R) 1.0/3 5.16

In Late-Night Metered Markets:
• “The Tonight Show with Jay Leno” (2.8/7 in metered-market households with an encore telecast) out-delivered CBS’s “Late Show with David Letterman” (2.1/5 with an encore) and ABC’s combination of “Nightline (2.7/6) and “Jimmy Kimmel Live” (1.4/4) in Nielsen’s 56 metered markets.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno with an encore,” 1.1/5 with an encore; “Late Show,” 0.6/3 with an encore; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.6/3.

• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households with an encore) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/4 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49 with an encore) topped “Late Late Show” (0.3/2 with an encore).

• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

blog comments powered by Disqus