Fox won Friday night with adults 18-49 and 18-34. In its second Friday, Fringe once again averaged a 1.9 rating with adults 18-49 even though its lead in, Kitchen Nightmares was down two tenths from last week to a 1.7 rating with adults 18-49.
It was a mish-mash Friday where other than Fox’s lineup, only Primetime What Would You Do?, 20/20 and Dateline NBC were originals.
Some CW fans were very upset that the CW changed the schedule on Thursday afternoon to delay the returns of originals of Smallville and Supernatural by a week, instead opting for a variety of reasons to air encores of Thursday’s The Vampire Diaries (0.6 adults 18-49 rating in the repeat) and Nikita (0.4 adults 18-49 rating) on Friday night.
Some of those fans were even more upset once they saw that CW’s fears around American Idol and some local preemptions didn’t come to pass and The Vampire Diaries and Nikita had a strong Thursday outing. Look for more outrage from DVR viewers who got repeats of The Vampire Diaries and Nikita instead of Smallville and Supernatural. My series recording settings for Supernatural on my DVR (Comcast) did indeed pick up Nikita. The perils of last minute schedule changes.
Overnight broadcast primetime ratings for Friday, January 28, 2011:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|NBC||Minute to Win It (R)||1.2/4||4.31|
|CBS||NCIS: Los Angeles (R)||1.1/4||7.70|
|CW||The Vampire Diaries (R)||0.6/2||1.33|
|ABC||Primetime: What Would You Do||1.3/4||4.56|
|CBS||CSI: NY (R)||1.2/4||8.17|
|CBS||Hawaii Five-0 (R)||1.3/4||7.19|
|Fringe by half hour|
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.