Fox put Lie To Me on before American Idol last night and  it scored a 3.4 rating for adults 18-49, just below the 3.6 from its last airing after Idol. The retentionistas* who labeled Lie a “Loser” with that 3.6 rating because of their metric myopia are labeling it a “Winner” this morning with a 3.4 rating. Huh? They should be eating crow, but we may find it absent from their breakfast menus. The Renew/Cancel Index doesn’t call shows with a 3.6 rating a “Loser” and a 3.4 rating a “Winner”, it’s had Lie as a “Renewal Likely” from the start. In other news, of course American Idol and Fox overwhelmed the competition across the board last night.

For the first time in nearly a month, CBS brought all new episodes and managed a second place in the adult demos. Both The New Adventures of Old Christine and Gary Unmarried were up a tick or two in the demos from their last new airing, way back on February 17. Similar small demo upticks for Criminal Minds and CSI:NY since their last new shows on February 25.

The premiere of NBC’s Chopping Block is reported to be NBC’s lowest rated series premiere this season. It was humbled in the demos by Univision’s Cuidado con el Ángel. Life showed little of it. Law & Order’s 2.3 demo rating at 10 might be a level that will keep it from being canceled. Or not. It’s right on the bubble.

Not having to fight against American Idol, gave America’s Next Top Model a nice boost. It was up 0.4 18-49 demo rating points, and 0.2 18-34 demo ratings points from its premiere numbers.

The Scrubs Repeat Network (aka, ABC) was again beaten by Univision in the adult demos. As Life On Mars limps to its finish, its confirming the decision to cancel it losing nearly a third of its demo audience against new competition this week vs. last week.

*Those who focus on lead-in audience retention, seemingly above all else, as an indication of a show’s future prospects.

You can see past Wednesday Fast Affiliate ratings reports here.

Full details:

Time Net Show Viewers Live+SD (000) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
8:00 FOX Lie To Me 11.117 3.4 10 2.8 9
CBS New Adventures of Old Christine 7.631 2.1 7 1.4 5
CW America’s Next Top Model 4.470 1.9 6 2.1 7
UNI Cuidado con el Ángel 4.421 1.8 5 1.8 6
NBC Chopping Block (premiere) 3.984 1.5 4 1.0 3
ABC Scrubs (repeat) 3.774 1.2 4 1.0 3
8:30 CBS Gary Unmarried 7.712 2.3 7 1.5 5
ABC Scrubs (repeat) 3.443 1.2 3 1.0 3
9:00 FOX American Idol 24.905 8.9 22 7.0 20
CBS Criminal Minds 14.074 3.6 9 2.1 6
NBC Life 5.299 1.8 4 1.3 4
UNI Mañana Es para Siempre 4.457 1.9 5 2.0 6
ABC Lost (repeat) 4.210 1.6 4 1.4 4
CW 90210 (repeat) 1.027 0.5 1 0.7 1
10:00 CBS CSI:NY 13.520 3.5 9 2.2 6
NBC Law & Order 7.588 2.3 6 1.5 4
ABC Life on Mars 4.584 1.5 4 1.1 3
UNI Don Francisco Presenta 3.190 1.3 4 1.3 4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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