For the week of January 19-25, Fox’s American Idol again had the two largest audiences via DVR viewing with 4.422 million viewers via DVRs on Wednesday and 4.307 million on Tuesday.

ABC’s Grey’s Anatomy was third with a DVR viewing audience of 4.122 million. Rounding out the top ten for the largest DVR audiences were House, Lost, Office, 24, Fringe, Criminal Minds and CSI.

90210 had the highest share of it’s overall viewing by DVR with 36.4% of all viewing by DVR. CW shows were prominent, with 4 in the top 5 and 6 in the top 10. Rounding out the top 10 for highest share of total audience viewing via DVR viewing were Office, Gossip Girl, Privileged, One Tree Hill, Lost, Bones, Grey’s Anatomy, Smallville and 30 Rock.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

 Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows, January 19-25, 2009:

Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  Live+7 DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 AMERICAN IDOL-WEDNESDAY FOX  27,563  25,932  23,141  2,791  4,422 16.0% 63.1%
2 AMERICAN IDOL-TUESDAY FOX  24,499  22,823  20,192  2,631  4,307 17.6% 61.1%
3 GREY’S ANATOMY ABC  17,030  14,514  12,908  1,606  4,122 24.2% 39.0%
4 HOUSE FOX  17,040  15,137  13,159  1,978  3,881 22.8% 51.0%
5 LOST ABC  13,316  11,465  10,060  1,405  3,256 24.5% 43.2%
6 OFFICE NBC  10,390  8,825  7,206  1,619  3,184 30.6% 50.8%
7 24 FOX  13,660  12,179  10,615  1,564  3,045 22.3% 51.4%
8 FRINGE FOX  13,812  12,036  10,860  1,176  2,952 21.4% 39.8%
9 CRIMINAL MINDS CBS  15,356  13,826  12,712  1,114  2,644 17.2% 42.1%
10 CSI CBS  19,379  17,588  16,744  844  2,635 13.6% 32.0%
11 TWO AND A HALF MEN CBS  17,439  16,105  14,857  1,248  2,582 14.8% 48.3%
12 BONES FOX  11,481  10,032  9,077  955  2,404 20.9% 39.7%
13 BONES SP-9P(S)-01/22 FOX  9,218  7,626  6,969  657  2,249 24.4% 29.2%
14 BIG BANG THEORY, THE CBS  11,967  11,033  9,877  1,156  2,090 17.5% 55.3%
15 PRIVATE PRACTICE ABC  10,968  9,547  8,893  654  2,075 18.9% 31.5%
16 HOW I MET YOUR MOTHER CBS  11,646  10,704  9,631  1,073  2,015 17.3% 53.3%
17 CSI: MIAMI CBS  15,917  14,565  13,936  629  1,981 12.4% 31.8%
18 LIE TO ME FOX  13,346  12,392  11,462  930  1,884 14.1% 49.4%
19 LOST: DESTINY CALLS(S)-01/21 ABC  9,379  8,530  7,557  973  1,822 19.4% 53.4%
20 GHOST WHISPERER CBS  12,048  11,212  10,235  977  1,813 15.0% 53.9%


The largest DVR audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows at any time on their digital video recorders (DVRs)

Greatest % Of DVR Viewing for Broadcast TV Shows, January 19-25, 2009:

Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  Live+7 DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 90210 CW  2,910  2,342  1,851  491  1,059 36.4% 46.4%
2 OFFICE NBC  10,390  8,825  7,206  1,619  3,184 30.6% 50.8%
3 GOSSIP GIRL-MLK(S)-01/19 CW  2,661  2,224  1,850  374  811 30.5% 46.1%
4 PRIVILEGED CW  1,951  1,617  1,453  164  498 25.5% 32.9%
5 ONE TREE HILL-MLK(S)-01/19 CW  3,097  2,627  2,323  304  774 25.0% 39.3%
6 LOST ABC  13,316  11,465  10,060  1,405  3,256 24.5% 43.2%
7 BONES 9P(S)-01/22 FOX  9,218  7,626  6,969  657  2,249 24.4% 29.2%
8 GREY’S ANATOMY ABC  17,030  14,514  12,908  1,606  4,122 24.2% 39.0%
9 SMALLVILLE CW  4,536  3,855  3,472  383  1,064 23.5% 36.0%
10 30 ROCK NBC  7,464  6,447  5,716  731  1,748 23.4% 41.8%
11 SUPERNATURAL CW  3,747  3,092  2,883  209  864 23.1% 24.2%
12 HOUSE FOX  17,040  15,137  13,159  1,978  3,881 22.8% 51.0%
13 24 FOX  13,660  12,179  10,615  1,564  3,045 22.3% 51.4%
14 FRIDAY NIGHT LIGHTS NBC  4,688  3,948  3,657  291  1,031 22.0% 28.2%
15 FRINGE FOX  13,812  12,036  10,860  1,176  2,952 21.4% 39.8%
16 BONES FOX  11,481  10,032  9,077  955  2,404 20.9% 39.7%
17 LOST: DESTINY CALLS(S)-01/21 ABC  9,379  8,530  7,557  973  1,822 19.4% 53.4%
18 PRIVATE PRACTICE ABC  10,968  9,547  8,893  654  2,075 18.9% 31.5%
19 E.R. NBC  8,818  7,684  7,178  506  1,640 18.6% 30.9%
20 MY NAME IS EARL NBC  7,361  6,626  6,001  625  1,360 18.5% 46.0%

The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers – How many people watched the show on their DVRs prior to 3AM the day following the airdate,

Live+7 DVR Viewers – How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR – Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate – Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

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Posted by:TV By The Numbers

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