via press release:
2009 “SEC ON CBS” SCORES HIGHEST RATING OF ANY COLLEGE FOOTBALL TELEVISION PACKAGE
CBS Sports College Football Season-to-Date Ratings Best in 14 Years
CBS Sports’ coverage of the SEC ON CBS for the 2009 season is the highest-rated college football package on any network averaging a national household rating/share of 4.4/10, up 29% from last year’s 3.4/8. This 4.4/10 is the highest rating at this point in the season since college football returned to the Network in 1996.
The SEC ON CBS season average of a 4.4/10 topped ABC’s season average of 3.9/8 for college football for the first time since 1990.
The season was capped off by the SEC Championship game between No. 1-ranked Florida and No. 2-ranked Alabama on Saturday, Dec. 5 (4:00-7:44 PM, ET), which earned a national household rating/share of 11.1/23, +18% from last year’s 9.4/20 for the SEC Championship featuring Florida and Alabama.
The 11.1/23 was the highest rating ever for the SEC Championship game since its debut in 1992.