via press release:

ABC Delivers Most-Watched NBA Finals Since 2004 Through Four Games

The NBA Finals on ABC are averaging 15,536,000 viewers through four games, the most-watched NBA Finals in seven years, according to Nielsen. Additionally, the four-game viewership average is up 30% over the 2006 Finals average of 11,934,000 (when Dallas and Miami previously met) and up slightly from last year’s Lakers/Celtics (15,522,000).

The Game 4 audience — a 9.6 rating and 16,126,000 viewers – marked the 23rd consecutive time that an NBA Finals game was the highest-rated program of the night. It was the second most-viewed Game 4 in the last seven years, trailing only last year’s viewer total (16,371,000) by 1%.
The Finals on ABC continue with Game 5 Thursday, June 9, at 9 p.m. ET. Mike Breen calls The Finals on ABC with analysts Mark Jackson and Jeff Van Gundy and reporter Doris Burke. The Finals are also available on ESPN Radio (Mike Tirico and Hall of Famers Dr. Jack Ramsay and Hubie Brown) and ESPN 3D (Mark Jones and Bruce Bowen). Coverage will begin with the Buick Regal NBA Countdown pregame show at 8:30 p.m., hosted by Stuart Scott with Hall of Famer Magic Johnson and analysts Jon Barry and Michael Wilbon.

Posted by:TV By The Numbers

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