via press release:

comScore: September is Record Month for

Leading sports site generates 4.7 billion total minutes consumed, an average minute audience of 108,000 and 52.2 million unique visitors

U.S. sports fans spent 4.7 billion total minutes on in September, a sports category record, according to data released by comScore yesterday. The total minutes generated by ESPN translate to an average minute audience of 107,878 for the month, also a record in the sports category. In terms of reach, ESPN led all sports sites with 52.2 million unique visitors in September.

Across the entire Internet, among males 18-34, 25-54 and 18-49, ESPN continues to rank 5th in average minute audience, behind only Facebook, Google, Yahoo! (entire site, including sports) and Microsoft.

“It is inspiring for us to see this clear digital sports category leadership in every metric across the board,” said John Kosner, Senior Vice President and General Manager, ESPN Digital and Print Media. “Whether it’s Fantasy Football, breaking news, WatchESPN or Bill Simmons’ new site, we work hard to serve fans in innovative ways on all screens, and we are seeing a surging interest.”

Other highlights from the September comScore data:

  •’s average minute audience of 107,878 users in any given minute across the month was 40 percent higher than the second highest sports site.
  •’s share in the sports category was 31.9 percent, up from 28.2 percent in September 2010.
  •’s average visitor spent almost 1.5 hours on the site across the month.
  • 52.2 million unique visitors is the most ever across a single month for

Source: comScore Media Metrix, U.S., September 2011

Posted by:TV By The Numbers

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