via press release:


Network Hits Its Second Consecutive Prime Time Victory Among Households, Average Audience and Key Adults 18-49 Demo

New York, NY – Thursday night’s Game 2 of the 2010 World Series earned an 8.5/14 (14.1 million viewers) household rating/share to hand FOX its second consecutive win in prime time as well as its highest-rated and most-watched Thursday night since Game 2 of last year’s World Series.

From 8:00 -11:00 PM ET, FOX easily topped all other prime time programming in households and average audience win the night. The network’s 4.1 in Adults 18-49 easily topped CBS (3.4), with ABC (2.9) and NBC (2.4).

Compared to 2008’s Phillies-Rays Game 2 (the last non-Yankees World Series matchup), last night’s showdown between the San Francisco Giants and Texas Rangers is up +11% in average audience (14.1 vs. 12.8 million viewers) and up +5% in rating (8.5 vs. 8.1).  As expected, last night’s telecast is down -27% in rating (vs. 11.7/19) and -25% in viewership (vs. 18.9 million viewers) compared to Game 2 of last year’s Yankees-Phillies series.

Through two games the 2010 World Series is averaging an 8.7/15 (14.6 million viewers) to rank it sixth among broadcast prime time programming for the week-to-date, keeping the World Series on track to deliver ratings equal to a top ten prime time hit.

While Game 1 was billed as the premier pitching matchup of the Series, Game 2 delivered it as San Francisco’s Matt Cain and Texas’ C.J. Wilson battled for seven and a half innings before a late blowout by the Giants. Ratings grew from a 6.6/12 at 8:00 PM ET, then to an 8.7/14 at 9:00 PM ET, a 9.2/15 at 10:00 PM ET and peaked at a 9.6/16 at 10:30 PM ET.

San Francisco led major markets with a 36.4/62 with Dallas checking in at a 30.9/47.  World Series Game 3 from Arlington, TX begins Saturday night with coverage beginning at a special 6:30 PM ET start time.

Posted by:TV By The Numbers

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