The 2013 World Series matchup is set between the St. Louis Cardinals and the Boston Red Sox.
2012’s World Series sweep by the San Francisco Giants of the Detroit Tigers was the lowest rated (in terms of household ratings) and least viewed (in terms of average viewership) World Series going back to at least 1968 (and likely much longer ago), even lower than the rain plagued 2008 series. The fact that the series went just four games had Giants fans cheering (Go Giants!), and Fox weeping (No game 5, 6 or 7 ratings!).
2011’s St. Louis v. Texas World Series did far better, not necessarily because of the teams involved, but because it went seven games. Every potential Series ending game drives up the numbers, and replaces much lower rated entertainment programming on Fox.
Here’s your chance to guess the average viewership** for the 2013 World Series.
Since the longer the Series goes, the higher the viewership and ratings rise, to keep the guessing comparable, make your average viewership guess assuming a 5 game Series (the average World Series length in the last 10 years was 5.1 games).
What’s your guess?
World Series Ratings Data, 1968-2012:
|2012||FOX||4||7.6||12||12,700,000||Detroit Tigers/San Francisco Giants|
|2011||FOX||7||10.0||16||16,600,000||Texas Rangers/ St. Louis Cardinals|
|2010||FOX||5||8.4||14||14,300,000||Texas Rangers/San Francisco Giants|
|2009||FOX||6||11.7||19||19,400,000||New York Yankees / Philadelphia Phillies|
|2008||FOX||5*||8.4||14||13,635,000||Tampa Bay Rays/Philadelphia Phillies|
|2007||FOX||4||10.6||18||11,994,000||17,123,000||Boston Red Sox / Colorado Rockies|
|2006||FOX||5||10.1||17||11,282,000||15,812,000||St. Louis Cardinals /Detroit Tigers|
|2005||FOX||4||11.1||19||12,272,000||17,162,000||Chicago White Sox/Houston Astros|
|2004||FOX||4||15.8||26||17,270,000||25,390,000||Boston Red Sox/St. Louis Cardinals|
|2003||FOX||6||12.8||22||13,834,000||20,142,000||Florida Marlins / NY Yankees|
|2002||FOX||7||11.9||20||12,645,000||19,261,000||Anahiem Angels/San Francisco Giants|
|2001||FOX||7||15.7||26||16,519,000||24,528,000||Arizona Diamnondbacks / NY Yankees|
|2000||FOX||5||12.4||21||12,657,000||18,081,000||NY Yankees / NY Mets|
|1999||NBC||4||16.0||26||16,105,000||23,731,000||NY Yankees / Atlanta Braves|
|1998||FOX||4||14.1||24||14,050,000||20,340,000||NY Yankees / San Diego Padres|
|1997||NBC||7||16.7||29||16,410,000||24,790,000||Florida Marlins / Cleveland Indians|
|1996||FOX||6||17.4||29||16,890,000||25,220,000||NY Yankees / Atlanta Braves|
|1995||ABC||6||19.5||33||18,710,000||28,970,000||Atlanta Braves / Cleveland Indians|
|1993||CBS||6||17.3||30||16,330,000||24,700,000||Toronto Blue Jays / Philadelphia Phillies|
|1992||CBS||6||20.2||34||18,820,000||30,010,000||Toronto Blue Jays / Atlanta Braves|
|1991||CBS||7||24.0||39||22,060,000||35,680,000||Minnesota Twins / Atlanta Braves|
|1990||CBS||4||20.8||36||19,320,000||30,240,000||Cincinnati Reds / Oakland Athletics|
|1989||ABC||4||16.4||29||15,090,000||24,550,000||Oakland Athletics / San Francisco Giants|
|1988||NBC||5||23.9||39||21,610,000||34,490,000||Los Angeles Dodgers / Oakland Athletics|
|1987||ABC||7||24.0||41||21,230,000||35,340,000||Minnesota Twins / St. Louis Cardinals|
|1986||NBC||7||28.6||46||23,640,000||36,370,000||New York Mets / Boston Red Sox|
|1985||ABC||7||25.3||39||21,740,000||34,510,000||Kansas City Royals / St. Louis Cardinals|
|1984||NBC||5||22.9||40||19,270,000||28,010,000||Detroit Tigers / San Diego Padres|
|1983||ABC||5||23.3||41||19,570,000||29,540,000||Baltimore Orioles / Philadelphia Phillies|
|1982||NBC||7||27.9||49||23,370,000||38,070,000||St. Louis Cardinals / Milwaukee Brewers|
|1981||ABC||6||30.0||49||24,480,000||41,370,000||Los Angeles Dodgers / NY Yankees|
|1980||NBC||6||32.8||56||25,380,000||42,300,000||Philadelphia Phillies / Kansas City Royals|
|1979||ABC||7||28.5||50||21,730,000||37,960,000||Pittsburgh Pirates / Baltimore Orioles|
|1978||NBC||6||32.8||56||24,450,000||44,278,950||NY Yankees / Los Angeles Dodgers|
|1977||ABC||6||29.8||53||21,720,000||37,150,000||NY Yankees / Los Angeles Dodgers|
|1976||NBC||4||27.5||48||19,580,000||34,720,000||Cincinnati Reds / NY Yankees|
|1975||NBC||7||28.7||52||19,980,000||35,960,000||Cincinnati Reds / Boston Red Sox|
|1974||NBC||5||25.6||46||17,540,000||29,080,000||Oakland Athletics / Los Angeles Dodgers|
|1973||NBC||7||30.7||57||20,320,000||34,750,000||Oakland Athletics / NY Mets|
|1972||NBC||7||27.5||58||NA||NA||Oakland Athletics / Cincinnati Reds|
|1971||NBC||7||24.2||59||NA||NA||Pittsburgh Pirates / Baltimore Orioles|
|1970||NBC||5||19.4||53||NA||NA||Baltimore Orioles / Cincinnati Reds|
|1969||NBC||5||22.4||58||NA||NA||NY Mets / Baltimore Orioles|
|1968||NBC||7||22.8||57||NA||NA||Detroit Tigers / St. Louis Cardinals|
*While there were six telecasts for the 2008 series, there were only five games. The sixth telecast was the completion of game five which was suspended due to rain.
**Of course average viewership means nothing to advertising revenue, but like most historical ratings data, we lack historical demo group ratings for comparison.
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