Univision kicked off its coverage of the 2010 FIFA World Cup in record ratings form.

The Spanish-language rights-holder to the futbol tourney in the U.S. scored with some 5.4 million watchers on average with the tourney’s opener, the 1-1 draw between Mexico and the host nation South Africa on June 11

via Multichannel News.

More from that same article:

ESPN averaged 2.6 million viewers for its broadcast of the Mexico v. South Africa match (so the match had a combined average of ~8 million on the two networks).

Univision averaged 2.54 million viewers for the France v. Uruguay match.

Posted by:TV By The Numbers

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