More bad news for Thursday night entertainment TV ratings, Time Warner Cable has finally completed an agreement to include the NFL Network in its line up.

NFL Network will be available to Time Warner subscribers on their digital basic tier, and the Sunday only NFL Red Zone will be available on the sports tier.

Before this week, NFL Network is was in about 53% of households. Time Warner Cable has approximately 12 million subscribers, about 10.5% of the US TV households. No word on how many TWC cable subscribers get at least the digital basic tier, but my guess is that it’s the significant majority.

That increase in households will bring even more ratings competition to the entertainment shows on Thursday nights. We’re two games into the 13 Thursday Night Football games on NFLN (plus one Thanksgiving night on NBC) this season compared to 8 (on NFLN) in previous seasons.

The first Thursday Night Football game (9/13) drew a 3.8 adults 18-49 rating, likely more than almost all the broadcast shows will manage on Thursdays this season except The Big Bang Theory (and maybe, occasionally, 2.5 Men and Grey’s Anatomy). As I write this, we haven’t yet received the ratings for last nights Giants/Panthers game. Update: Last night’s snoozer of a Giants/Panthers game drew a 3.0 adults 18-49 rating on NFLN.

Posted by:TV By The Numbers

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