via press release:


Marks the First Time Ever This Event Will be Aired Live on U.S. Network Television

ADT, Bridgestone, Subway and Toyota Sign on as National Broadcast Sponsors

NEW YORK – February 9, 2011 – NBC Sports and Universal Sports will present more than 15 hours of live coverage of the USA Sevens Rugby from Sam Boyd Stadium in Las Vegas, Nev., this Saturday and Sunday. This marks the first time ever that this event will be aired live on U.S. network television.

NBC Sports will have two broadcasts throughout the weekend with four hours of live coverage, including the Cup final (Sunday 4:30 p.m. ET). Calling the action will be Terry Gannon (play-by-play), Dave Sitton, who has played, coached and broadcast rugby for more than 30 years (analyst) and Marty Snider (reporter). Rob Hyland, who serves as NBC Sports’ lead producer for collegiate sevens rugby and Notre Dame football, will produce the world feed broadcast reaching out to over 140 different countries, with NBC Sports veteran producer David Gibson producing the NBC Sports and Universal Sports broadcasts.

Universal Sports will kick-off Saturday’s broadcast at 2:00 p.m. ET and feature 11 hours of live coverage for the weekend, including the Cup Semi-finals (Sunday 2-4:30 p.m. ET) and the Shield, Bowl and Plate finals (Sunday 6-8 p.m. ET). Universal Sports will have a studio show that will be hosted by Fred Roggin and Bill Seward. will stream the entire event live on a subscription basis along with replays, highlights and analysis. All of this content is available on-demand by visiting

As previously announced, ADT, Bridgestone, Subway and Toyota highlight the national broadcast sponsors that have signed on for the competition in Las Vegas. In-stadium benefits of the sponsorship for each partner include signage with permanent logos on and surrounding the field, Jumbotron spots, messaging and virtual signage. Each sponsor will also retain rights during the NBC Sports and Universal Sports broadcasts, including tagged tune-in promotion on NBC Sports and commercial inventory.

USA Sevens International Rugby Championship Broadcast Schedule
(All times LIVE)

Saturday, February 12
NBC Sports Broadcast Schedule
3:30 PM – 6:00 PM ET
Featured Games: England vs. France, USA vs. Samoa and New Zealand vs. Kenya

Universal Sports Broadcast Schedule
2:00 PM – 3:30 PM ET
6:00 PM – 8:00 PM ET
9:30 PM – 1:00 AM ET
Featured Games: South Africa vs. USA, Australia vs. Scotland and Cup Quarterfinals

Sunday, February 13
NBC Sports Broadcast Schedule
4:30 PM – 6:00 PM ET
Featured Game: Cup Final, teams TBD

Universal Sports Broadcast Schedule
2:00 PM – 3:30 PM ET
6:00 PM – 8:00 PM ET
Featured Games: Cup Semi-Final; Shield, Bowl and Plate Final

Rugby Sevens features seven players per team playing on the same size pitch as a 15’s match and offers non-stop action where speed, high scoring and athleticism dominate the competition. The format allows for constant entertainment with each match split into two seven-minute halves and a new match starting about every 20 minutes. Rugby Sevens will be an Olympic sport starting in 2016.

NBC Sports and Universal Sports will continue their coverage of rugby throughout the year. The networks will serve as the exclusive U.S. television home of the 2011 Rugby World Cup this fall in New Zealand and will also televise the 2011 Rugby Sevens Collegiate Championship this June in Philadelphia.

Posted by:TV By The Numbers

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