Weekly Thursday Night Football games on NFL Network begin tomorrow…

via press release:




More Than 32 Million Fans Tuned to NFLN during First Nine Weeks


Weekday Average Primetime Viewership Jumps 21%; Sunday Up 17%


All-Time High Traffic to NFL.com & Mobile Properties;

Video Usage Doubles


Fans tuned in and logged on to NFL Network and NFL digital media platforms — including NFL.com, NFL Mobile Only From Verizon and other NFL mobile products – in record numbers in the first half of the season.

A record total of 32.1 million fans tuned into NFL Network coverage over the season’s first nine weeks, eclipsing the previous mark set last year (31.6 million).

In addition, NFL Network’s average weekday primetime viewership has jumped 21 percent over last year at this time to 167,000 while Sundays – featuring the NFL GameDay lineup – are up 17 percent to 250,000 average viewers.  All NFL Network Sunday programs are on record viewership pace. Around the League, NFLN’s late-afternoon weekday news show, is up 29 percent while the flagship NFL Total Access (7:00 PM ET weeknights) is tracking for its best-ever season.

The NFL’s digital media platforms are also on record pace, posting a 64 percent jump in page views and a 37 percent uptick in unique users over last year at this time.

Fans have also accessed double the number of videos across all NFL digital properties compared to 2010.

NFL Network’s Thursday Night Football kicks off its sixth season tomorrow night with a first-place clash in the AFC West as the Oakland Raiders visit the San Diego Chargers.  In 2010, Thursday Night Football games were watched by a record average of 7.0 million viewers.

NFL.com/LIVE Thursday Night Football presented by GMC offers complementary coverage of TNF featuring “live look-ins,” highlights, statistics and instant analysis from a team of experts on-site and in NFL Network’s Los Angeles studios. In addition, NFL Mobile Only From Verizon delivers the live TNF broadcast to fans on the go.

NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the only television network fully dedicated to the NFL and the sport of football. For more information, log on to www.nfl.com/nflnetwork. NFL.com is the exclusive internet home of NFL Network.

Posted by:TV By The Numbers

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