I’ll leave it to Bill to post a more comprehensive list and solicit predictions for how Undercover Boss will do, but here are some interesting morsels via Nielsen:
|MOST WATCHED POST SUPER BOWL GAMES
|Super Bowl||Year||Network||Program After the Game||Avg # of Viewers|
|XXXII||1998||NBC||Third Rock from the Sun||33,662,000|
|Source: The Nielsen Company|
Another measure of success for these shows is the percent of viewers retained from the game. Friends, for example, held 56% of the 94 million Super Bowl XXX viewers. More recently, post-Super Bowl programming has seen mixed results:
Read the full story on Nielsen Wire and you can also see how the Super Bowl impacts music sales for the halftime performers.