I’ll leave it to Bill to post a more comprehensive list and solicit predictions for how Undercover Boss will do, but here are some interesting morsels via Nielsen:

(since 1990)
Super Bowl Year Network Program After the Game Avg # of Viewers
XXX 1996 NBC Friends 52,925,000
XXXV 2001 CBS Survivor II 45,369,000
XL 2006 ABC Grey’s Anatomy 37,881,000
XXXII 1998 NBC Third Rock from the Sun 33,662,000
XXXVIII 2004 CBS Survivor All-Star 33,535,000
Source: The Nielsen Company

Another measure of success for these shows is the percent of viewers retained from the game. Friends, for example, held 56% of the 94 million Super Bowl XXX viewers. More recently, post-Super Bowl programming has seen mixed results:

Read the full story on Nielsen Wire and you can also see how the Super Bowl impacts music sales for the halftime performers.

Posted by:TV By The Numbers

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