via press release:

Best Overnight Rating for Purdue Game at Notre Dame Stadium Since 2006

NEW YORK – September 5, 2010 – NBC Sports’ broadcast of yesterday’s Notre Dame-Purdue game, which kicked off the Brian Kelly era and both team’s 2010 seasons, generated a 2.3/6 overnight rating, up 77 percent vs. last year’s season opener and up 15 percent vs. the last Notre Dame home game against Purdue in 2008.

Notre Dame defeated Purdue, 23-12, in Kelly’s first game as head coach of the Irish. Last year’s season opener, Notre Dame-Nevada, produced a 1.3/3 metered market rating. In 2008, Notre Dame-Purdue generated a 2.0/4 overnight rating. The 2006 game between the two schools scored a 2.8/7.

Indianapolis was the top metered market with a 9.2 rating and 22 share. Columbus was second with a 6.0 rating and 13 share. The game’s rating peaked at a 2.7 during the 6-6:30 p.m. ET half hour as the Irish secured the win near the end of the game.

Top 10 Metered Markets:

1. Indianapolis, 9.2/22

2. Columbus, 6.0/13

T3. Chicago, 4.5/12

T3. Cincinnati, 4.5/10

5. Fort Myers, 3.9/9

T6. Dayton, 3.8/9

T6. Jacksonville, 3.8/7

T8. New Orleans, 3.7/7

T8. Orlando, 3.7/8

T8. Pittsburgh, 3.7/9

For more information contact:
Chris McCloskey
NBC Universal Sports & Olympics
About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: ‘NBC Sunday Night Football,’ which is the premier primetime NFL game of the week; ‘Football Night in America,’ which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.

Posted by:TV By The Numbers

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