via press release:


Tie Last Year’s USC Game as Best Overnight Since ‘06

13% Ahead of 2008 Michigan-Notre Dame

NEW YORK – September 12, 2010 – NBC Sports’ broadcast of yesterday’s Michigan-Notre Dame game, which the Wolverines won in a thriller, 28-24, generated a 4.5 overnight rating and a 10 share, up 67 percent vs. last year’s second Fighting Irish game and tied the USC-ND game on Oct. 17, 2009 as the best Notre Dame overnight on NBC since the Michigan-Notre Dame game on Sept. 16, 2006 (4.9/11).

The 4.5/10 (3:30-7:30 p.m. ET) was up 67 percent over last year’s second game (Michigan St.-Notre Dame, 2.7/6) and up 13 percent over 2008’s Michigan-Notre Dame game (4.0/9), also the second game of the season. This followed last week’s season-opening rating vs. Purdue that was up 77 percent over the first game in 2009.

Detroit was the top metered market with a 20.4 rating and 38 share. Indianapolis was second with an 11.7 rating and 25 share. The game’s rating peaked at a 6.5/13 during the 7-7:30 p.m. ET half hour.

Top 10 Metered Markets:

1. Detroit, 20.4/38
2. Indianapolis, 11.7/25
3. Nashville, 7.3/13
T4. Chicago, 7.0/17
T4. Knoxville, 7.0/12
6. Cincinnati, 6.8/14
T7. Pittsburgh, 6.4/15
T7. New Orleans, 6.4/11
9. West Palm Beach, 6.0/11
10. Ft. Myers, 5.8/11


About NBC Sports
NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: ‘NBC Sunday Night Football,’ which is the premier primetime NFL game of the week; ‘Football Night in America,’ which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.

Posted by:TV By The Numbers

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