via press release:
Red Sox/Yankees on Sunday Night Baseball: ESPN’s Most-Viewed MLB Game Since 2007
ESPN’s Sunday Night Baseball presented by Taco Bell on Aug. 7 – when the Boston Red Sox defeated the New York Yankees 3-2 in 10 innings – averaged 4,722,000 viewers and 3,460,000 households to become the most-viewed MLB telecast on ESPN since June 3, 2007 (Red Sox/Yankees – 5,304,000 viewers; 3,985,000 household impressions), according to Nielsen. ESPN’s Red Sox/Yankees telecast generated the largest national audience of the weekend’s three-game series for the rivalry (broadcast or cable).
Additionally, the telecast’s 3.5 rating tied Yankees/Red Sox on Aug. 9, 2009, as the highest-rated MLB game on ESPN since 2007 (4.2 rating for Yankees/Red Sox on June 3 and April 22). Sunday’s telecast averaged a 17.0 metered market rating in Boston and an 8.6 rating in New York.
Overall, ESPN’s Sunday Night Baseball is averaging 2,534,000 viewers this season, an increase of nine percent season-to-date over last season (2,321,000). The corresponding 1,892,000 households are up seven percent over 1,768,000 last season and the 1.9 rating this year is up six percent compared to a 1.8 rating in 2010.
This week’s Sunday Night Baseball telecast (Aug. 14) will feature Albert Pujols and the St. Louis Cardinals hosting Troy Tulowitzki and the Colorado Rockies at 8 p.m. ET. The game will also be available on ESPN Radio (with Jon Sciambi and Chris Singleton), ESPN Deportes, ESPN3.com and ESPN Mobile TV. Baseball Tonight will precede the game at 7 p.m.