via press release:


Pittsburgh (52.2) and New Orleans (48.7) Lead All Metered Markets

SNF Game Set Guinness World Record for Largest Halloween Gathering

NEW YORK – November 1, 2010 – Last night’s “Sunday Night Football” game was the No. 1 program on Sunday Night for the eighth straight week, according to overnight data released today by The Nielsen Company. The game, featuring the last two Super Bowl champions in a Halloween showdown in New Orleans, in which the Saints defeated the Steelers 20-10, earned an 11.8 overnight rating and 18 share (from 8:30-11:15 p.m. ET).

  • There is no year-to-year comparison for this SNF game because last night was the first time that NBC “Sunday Night Football” went head-to-head with the World Series. SNF out-rated World Series Game 4 by 13 percent (10.4/16 from 8:30-11:30 for World Series).
    • In the previous four years of “Sunday Night Football” there was no game scheduled against the World Series.
  • The rating peaked at a 13.1/19 from 9:30-10 p.m. ET just prior to halftime

DEFEATED ALL SUNDAY NIGHT COMPETITION: Last night’s “Sunday Night Football” broadcast defeated all Sunday Night competition including World Series Game 4 on Fox, ABC’s Desperate Housewives and Brothers & Sisters, and CBS’s 60 Minutes, Amazing Race, Undercover Boss and CSI Miami.

SNF IS 8 FOR 8: When the viewership is available tomorrow from Nielsen, “Sunday Night Football” is expected to be the most-watched Sunday night show for the eighth consecutive week (every week this season). Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).

SNF GAME SETS GUINNESS WORLD RECORD: 17,777 fans attended last night’s “Sunday Night Football” game at the Louisiana Superdome, setting the Guinness World Record for largest Halloween gathering, defined as a group of people in costume in one place. An official Guinness World Records® Adjudicator was on site at the Superdome to validate the record.


1. Pittsburgh, 52.2/68

2. New Orleans, 48.7/68

3. Baltimore, 19.3/29

T4. Indianapolis, 18.4/26

T4. Norfolk, 18.4/26

6. Las Vegas, 17.7/28

T7. Cleveland, 16.4/24

T7. Nashville, 16.4/22

9. Kansas City, 14.9/23

10. Richmond, 14.7/22

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Posted by:TV By The Numbers

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