Tiger’s return to golf at the Masters wasn’t just big on TV Thursday, it was big in web streaming too.

Masters Live, CBS’ live streaming of select holes from the 2010 Masters Championship golf tournament, drew 556,090 unique users on Thursday (Apr. 8), as fans logged on from the office to catch their first glimpse of the freshly rehabbed golfer. That figure represents a 133 percent increase compared to the 239,000-plus viewers who streamed part of the Masters last year

via MediaWeek.

Posted by:TV By The Numbers

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