The Group C match between the U.S. and England drew almost 13 million viewers, the most ever for a FIFA World Cup opening-round game in this nation and the tops for a U.S. men’s national team contest since 1994.

The much-anticipated June 12 telecast on ABC, which ended in a 1-1 draw, drew a 7.3 national household rating, 8.39 million households and 12.96 million watchers during the match window from 2:30 p.m. to 4:30 p.m. (ET), according to fast national data from Nielsen.

via Multichannel News.

Update: Here is the official ESPN/ABC press release.

Update: The Univision broadcast of the same game averaged 4.1 million, so the combined average was ~17 million viewers.

The entire telecast including the one hour pregame averaged “just under” 10.8 million viewers on ABC.

With the Univision viewership yet to be added in, the total average viewership between both ABC and Univision will certainly exceeded Robert’s prediction of 15 million average viewers, and make my prediction of 11 million look silly. (updated once Univision results known)

Here are some additional numbers for Saturday games from Multichannel News:

  • ESPN’s most-watched game so far was the June 12 Argentina-Nigeria matchup, which delivered a 2.8 household cable rating, 2.82 million households, and 3.73 million viewers.
  • ESPN’s South Korea-Greece contest averaged a 1.6 rating, 1.59 million and just shy of 2 million viewers in its 7:30 a.m. window on June 12
Posted by:TV By The Numbers

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