via press release:

UNIVISION’S COVERAGE OF THE CONCACAF GOLD CUP QUARTERFINAL MATCH BETWEEN MEXICO AND GUATEMALA SCORES SUCCESS WITH 6.9 MILLION VIEWERS

June 18 Match Ranked #1 Program of the Night Nationally Ahead of Every Other Primetime Telecast

Quarterfinal Matches on June 19 Rank #1 During the Time Period in Several Local Markets

 


MIAMI, FLJUNE 21, 2011 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that its exclusive coverage of Saturday’s Mexico vs. Guatemala match – part of the 2011 CONCACAF Copa Oro (Gold Cup) – was the #1 program of the night ahead of every other primetime telecast, regardless of language, across key demos including Persons 12-34, Adults 18-34, Adults 18-49, Men 18-34 and Men 18-49.

 

While an estimated 6.9 million viewers tuned in to all or part of Mexico’s 2-1 win, Univision had another key nightly triumph over its English-language competition as the most watched primetime network regardless of language among  Persons 12-34, Adults 18-34 and Men 18-34 – more than ABC, CBS, FOX, and NBC combined. On Univision local stations, the Mexico vs. Guatemala match was the #1 broadcast program of the entire day, regardless of language, in several markets.

 

In addition, Univision’s Sunday broadcast of the Copa Oro match between Panama and El Salvador, averaged 2.6 million viewers  making it the second most watched non-Mexico Copa Oro match ever on the network, behind only the 2005 final between USA and Panama. On Univision local stations, coverage of the Panama vs. El Salvador match was the #1 broadcast program during the time period, regardless of language, in several markets.

 

Sunday’s USA vs. Jamaica match averaged 1.8 million persons; and on Univision local stations, coverage of the match made Univision the #1 broadcast program during the time period, regardless of language, in several markets.

 

In conjunction to live coverage across the Univision, TeleFutura and Galavisión Networks, Univision is also offering free streaming of all Copa Oro matches online at www.UnivisionDeportes.com, where the Mexico vs. Guatemala, Panama vs. El Salvador, and USA vs. Jamaica quarterfinal matches resulted in over 75,000 unique media players, according to MRC audited Univision Online Metrics. For complete schedule of matches, visit: http://futbol.univision.com/horarios-por-tv/.

 

The Copa Oro is the biennial tournament and premiere national team event for CONCACAF, the confederation comprised of North America, Central America and the Caribbean.

 

 

ADDITIONAL NATIONAL HIGHLIGHTS:

 

Univision’s broadcast of Saturday night’s Copa Oro match between Mexico and Guatemala (7:55 p.m. to 10:13 p.m. ET) averaged:

 

  • 4.3 Million Persons 2+ (4,295,000)
  • 1.9 Million Persons 12-34 (1,891,000)
    • #1 program of the night ahead of every other primetime telecasts regardless of language
    • 1.6 Million Adults 18-34 (1,629,000)
      • #1 program of the night ahead of every other primetime telecasts regardless of language
      • 2.8 Million Adults 18-49 (2,757,000)
        • #1 program of the night ahead of every other primetime telecasts regardless of language
        • 1.1 Million Men 18-34 (1,120,000)
          • #1 program of the night ahead of every other primetime telecasts regardless of language
          • 1.9 Million Men 18-49 (1,870,000)
            • #1 program of the night ahead of every other primetime telecasts regardless of language

 

Source: The Nielsen Company, NPM; Live + SD 6/18 /11, Reach based on Nielsen Fast Cume 6/18.

 

On the night Univision was the most watched primetime network regardless of language among key demos:

 

  • Persons 12-34 (1,592,000)
    • More than ABC, CBS, FOX, and NBC combined.
    • Adults 18-34 (1,368,000)
      • More than ABC, CBS, FOX, and NBC combined
      • Men 18-34 (923,000)
        • More than ABC, CBS, FOX, and NBC combined
        • Men 18-49 (1,556,000)
          • More than FOX, CBS and NBC combined
          • Adults 18-49 (2,339,000)
            • More than ABC and NBC combined

 

Univision’s broadcast of Sunday night’s Copa Oro match between Panama and El Salvador (5:54 p.m. to 9:00 p.m. ET) averaged:

 

  • 2.6 Million Persons 2+ (2,554,000)
  • 894,000 Adults 12-34
  • 757,000 Adults 18-34
  • 1.5 Million Adults 18-49 (1,502,000)
  • 534,000 Men 18-34
  • Million Men 18-49 (1,019,000)

 

Source: The Nielsen Company, NPM; Live + SD 6/19/11, NHPM, Live 7/24/05. 2005 USA vs. Panama final aired on UNI 7/24/05, 3:00 p.m. – 6:12 p.m.

 

Univision’s broadcast of Sunday afternoon’s Copa Oro match between USA and Jamaica (2:52 p.m. to 5:02 p.m. ET) averaged:

 

  • 1.8 Million Persons 2+ (1,819,000)
  • 715,000 Adults 12-34
  • 629,000 Adults 18-34
  • 1.2 Million Adults 18-49 (1,159,000)
  • 464,000 Men 18-34
  • 805,000 Men 18-49

 

Source: The Nielsen Company, NPM; Live + SD 6/19/11 Fast.

 

With another strong weekend, through the quarterfinals, Copa Oro 2011 continues to outpace Copa Oro 2009, currently by:

 

  • +35% Persons 2+ (1,671,000)
  • +34% Persons 12-34 (688,000)
  • +32%  Adults 18-34 (593,000)
  • +36%  Adults 18-49 (1,075,000)
  • +41%  Men 18-34 (410,000)
  • +41%  Men 18-49 (730,000)

 

Source: The Nielsen Company, NPM; Live + SD data; Gold Cup 2011 first 22 matches (6/5/11-6/192/11) vs. first 22 matches Gold Cup 2009 (7/3-7/230/2009).

 

LOCAL HIGHLIGHTS:

 

On Saturday, Univision’s coverage of the Copa Oro match between Mexico and Guatemala was the #1 broadcast program of the entire day (6:00 a.m. to 2:00 a.m.), regardless of language, in the following markets:

 

  • Among Viewers 2+ in Los Angeles, Houston, Dallas, and Phoenix
  • Among Adults 18-49 in Los Angeles, Houston, Dallas, Phoenix, San Francisco and Sacramento
  • Among Men 18-49 in Los Angeles, New York, Houston, Dallas, Phoenix, San Francisco and Sacramento
  • Among Adults 18-34 Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
  • Among Men 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

 

On Sunday, Univision’s coverage of the Copa Oro match between Panama and El Salvador was also the #1 broadcast program during the time period, regardless of language, in the following markets:

 

  • Among Viewers 2+ in Los Angeles and Houston
  • Among Adults 18-49 and Men 18-49 in Los Angeles, Miami, Houston, Phoenix and San Francisco
  • Among People 18-34 Los Angeles, Miami, Houston, Phoenix, San Francisco and Sacramento (tie)
  • Among Men 18-34 in Los Angeles, Miami, Houston, Dallas, Phoenix and San Francisco

 

On Sunday, Univision’s coverage of the Copa Oro match between USA and Jamaica was the #1 broadcast program during the time period, regardless of language, in the following markets:

 

  • Among Viewers 2+ in Miami
  • Among Adults 18-49, Men 18-49 and Men 18-34 in Los Angeles, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento
  • Among People 18-34 in Los Angeles, Miami, Houston, Phoenix, San Francisco and Sacramento

 

Source: The Nielsen Company, NSI final ratings (6/18/11 & 6/19/11), Live +SD data; live game across time zones.

 

 

About Univision Communications Inc

Univision Communications Inc. (UCI) is the premier media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 86% of U.S. Hispanic households and Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, and a suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

###

Posted by:TV By The Numbers

blog comments powered by Disqus