via press release:

USA vs. France:  Most-Viewed Weekday FIFA Women’s World Cup Match

Fourth Most-Viewed FIFA Women’s World Cup Match Ever

U.S. Ratings for 30 Matches on ESPN Networks up 200% vs. 2007


The FIFA Women’s World Cup semifinal match between the U.S. Women’s National Team and France – a 3-1 U.S. victory in Moenchengladbach, Germany, on Wednesday, July 13 – was seen by an average of 3.35 million people according to the Nielsen Company, based on a 2.2 U.S. household rating on ESPN (2.57 million household impressions), making it the most-viewed weekday Women’s World Cup match in the U.S.

The match also ranked as the fourth most-viewed FIFA Women’s World Cup match ever and the second match from Germany 2011 to rank among the top five Women’s World Cup matches.  The other three are from 1999 when the tournament was held in the U.S.

Top-five most-viewed FIFA Women’s World Cup matches:

Date Match Network U.S. HH RTG / HH IMPS / P2+
Saturday, July 10, 1999 USA vs. China – Title Match ABC 11.4 / 11,307,000 / 17,975,000
Sunday, July 4, 1999 Brazil vs. USA – Semifinal ESPN 2.9 / 2,879,000 / 4,924,000
Sunday, July 10, 2011 Brazil vs. USA – Quarterfinal ESPN 2.3 / 2,704,000 / 3,890,000
Wednesday, July 13, 2011 USA vs. France – Semifinal ESPN 2.2 / 2,567,000 / 3,354,000
Thursday, July 1, 1999 USA vs. Germany – Quarterfinal ESPN 1.7 / 1,667,000 / 2,627,000


Baltimore was the top market for yesterday’s U.S. match, delivering a 4.6 rating.  Rounding out the top five were: Cincinnati (4.4), Las Vegas (4.4), San Diego (4.1), and Washington, D.C. (3.9).


Through Wednesday, July 13 (30 matches), Women’s World Cup 2011 is averaging a 0.6 U.S. rating on ESPN and ESPN2 – up 200% from 2007 (0.2) in China.  Household impressions are up 164% (from 272,000 to 718,000) and P2+ impressions are up 218% (from 294,000 to 934,000).


Through 30 matches, the top five local markets for the 2011 FIFA Women’s World Cup are Baltimore (1.2), Cincinnati, (1.2), Washington, D.C. (1.1), San Diego (1.1), and Greensboro, N.C. (1.1).

The USA’s semifinal win over France delivered over 450,000 unique viewers on, the second most viewed non-2010 FIFA World Cup event behind on the 2011 BCS National Championship Game, and the most ever for a women’s sporting event on the network (source: Adobe Omniture).  The semifinals on Wednesday combined to deliver over half a million unique viewers on


Across, and the WatchESPN app, the game logged a total of 25 million minutes consumed, ranking third overall for non-2010 FIFA World Cup events.  Additionally, Gamecast for both semifinal matches generated 681,000 visits on and 478,000 visits on ESPN Mobile.


FIFA Women’s World Cup Finals on Sunday
The 2011 FIFA Women’s World Cup in Germany continues on ESPN and with Sweden vs. France in the third place match on Saturday, July 16, at 11 a.m. ET, in Sinsheim.


The title match on Sunday will feature No.1-ranked USA vs. Japan in Frankfurt beginning at 2 p.m. on ESPN, ESPN HD,, ESPN Radio,, as well as extensive coverage on ESPN’s digital media platforms, including, the WatchESPN App, and ESPN Mobile TV.  Highlights:


Date Time (ET) Network Match Site
Sat., July 16 11 a.m. ESPN2/ Sweden vs. France

Adrian Healey and Kate Markgraf

Sun., July 17 2 p.m. ESPN/

ESPN Radio

Japan vs. USA

Ian Darke and Julie Foudy

Posted by:TV By The Numbers

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