via press release:


25.4 Million Viewers Watch Amazing Comeback Cardinals Capture 11th World Series Crown

Game 7 Is Highest-Rated, Most-Watched World Series Game Since 2004

2011 World Series Ratings Up +19%

Throughout history, there have been many reasons why the World Series has become known as “The Fall Classic.”  Today, you can add 25.4 million more.

Game 7 of the 2011 World Series posted a 14.7/25 household rating/share with 25.4 million viewers and is the highest-rated, most-watched game since 2004 when the Boston Red Sox ended their historic World Series drought with a massive 18.2/28 and 28.8 million viewers.

Just as impressive, Game 7 is the single highest-rated Friday night program in FOX history and stands as the highest-rated and most-watched Friday night program of any kind on any network since the Opening Ceremony of the 2010 Vancouver Winter Olympic Games on NBC.

FOX averaged a 14.5 household rating and 25 million viewers between 8 and 11 PM ET to earn the network its highest-rated and most-watched Friday night ever.  In addition, Game 7 also produced the highest-rated, most-watched night on any network this broadcast season and FOX’s best prime time night since the American Idol finale in May.

The World Series remains an annual force in prime time. Game 7’s dominating performance (14.5) also powered FOX to first place finishes in prime time six out of 7 nights the 2011 “Fall Classic” was broadcast.  Since 1996 when FOX began airing World Series games, the network has won 64 out of 75 prime time nights, an incredible 85% performance.

The complete 2011 World Series on FOX averaged a 10.0/16 national household rating/share and 16.6 million viewers, up an impressive +19% over last year’s 8.4/14 (14.3 million viewers).

The demographic story is just as impressive as the 2011 World Series posted year-to-year double-digit increases across all key male and adult categories:  Men 12-17 (3.0 vs. 2.3, +30%); Men 18-34 (5.2 vs. 4.2, +24%), Men 18-49 (6.1 vs. 5.2, +17%); Men 25-54 (7.3 vs. 6.3, +16%); Adults 18-34 (4.2 vs. 3.3, +27%); Adults 18-49 (4.9 vs. 4.0, +23%); and Adults 25-54 (5.8 vs. 4.8, +21%).

Last night’s Game 7 broadcast opened with a 10.5 (17.9 million viewers) at 8:00 PM ET and grew steadily throughout the broadcast growing to a 14.2 (24.7 million viewers) at 9:00 PM ET, 16.1 (27.9 million viewers) at 10:00 PM ET, peaking at a 17.1 (29.7 million viewers) at 11:00 PM ET.

St. Louis led all markets with a sensational 52.7/80, peaking at a staggering 62.4/89 in the final quarter hour as David Murphy’s fly ball to left landed in Allen Craig’s glove sealing the Cardinals 11th World Series Championship.  Dallas averaged a 40.3/61 for the night.

For the complete seven-game series, St. Louis averaged an amazing 47.2/67 while Dallas averaged a 38.0/57, up +22% over the 31.1/49 for last year’s five-game average.

Posted by:TV By The Numbers

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