C3 Ratings Season To Season

In the ratings that actually determine how much the networks get paid, C3 commercial ratings that measure average commercial viewing within 3 days of airdate, Fox is the only broadcast network among the top 4 ahead vs. last season. And among the most important adults 18-49 demographic, CBS and ABC have lost the same % of their C3 ratings vs. last season, and NBC’s been crushed.

Unfortunately, we don’t see information on C3 commercial ratings regularly, and while in our experience the Live+SD program ratings for most shows are a very good substitute, actual C3 ratings would be even better.

Source: CBS presentation to UBS 37th Annual Global Media and Communications Conference

Posted by:TV By The Numbers

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