How can NBC  lose $200 million on the 2010 Winter Olympics?

NBC assumed a constant if not ever-growing market for Olympic advertising that it believed would produce about $900 million in national sales for Vancouver. But the formulas that NBC had used to divine with reasonable accuracy the market as far as 13 years in advance (from 1995, when it bought the rights to five Olympics, to producing the ’08 Beijing Games) did not prove magical.

read the entire story at the NY Times.

1/21 Update: And now NBC’s Ebersol says that the $200 million loss number floating around has hurt NBC’s ad sales process.

Posted by:TV By The Numbers

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