If you follow the TV trade press, you’ll know that the news of ad deals for the 2012-13 broadcast season has begun to appear, “The CW Wraps Up Upfront Sales As Others Head Into Home Stretch

A few things to keep in mind as you read those ad upfront reports:

* Again, I’d love to claim credit for “unaudited boasting”, but I cribbed it from Ad Age’s Michael Learmonth.

Posted by:TV By The Numbers

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