Seven months after recording the lowest-rated World Series in history, Major League Baseball’s national broadcast business is still waiting for a recovery.
Lousy weather, delayed games and a lackluster matchup hurt World Series ratings last October, but household ratings for Fox Saturday Baseball, the sport’s so-called Game of the Week, are off 9% to date from last season, and 23% from 2000. With attendance down about 4%, one might assume that television ratings would be up. Renewed interest in the NBA and NHL playoffs might have postponed the general sports fans’ usual springtime turn of attention to baseball. Additional revelations of steroid use certainly haven’t helped.
via – WSJ.com.