OK, so this doesn’t have much to do with TV, but in another life, I’d have been far more interested in AOL’s buying Huffington Post for $351 million than how Glee rated last night. OK, that’s probably true even in this life, but still. I saw Matt Drudge (who is now on Twitter) tweet:
1+1=11.. AOLSUITS MERGE WITH TW, CASH OUT, START SOME HUFF [LERER, PITTMAN, ETC] SELL BACK TO AOL. PACKAGE IT: RISE OF CITIZEN JOURNALISM!
The results were pretty interesting. Huffpo easily bests Drudge Report in terms of unique people visiting the site each month – by about three times (about 40 million vs. 13 million over the last month). But Drudge Report has much better loyalty (repeat visits) and winds up with a lot more page views (766 million vs. 433 million for the past month). Here’s the page view comparison from Quantcast for the last year.